V.F. Corporation
Download
SEC Document
SEC Filing
DEF 14A
DEF 14Afalse0000103379 0000103379 2023-04-02 2024-03-30 0000103379 2020-03-29 2021-04-03 0000103379 2022-04-03 2023-04-01 0000103379 2021-04-04 2022-04-02 0000103379 vfc:Mr.RendleMember 2020-03-29 2021-04-03 0000103379 vfc:ChangeInFairValueOfOutstandingUnvestedStockAndOptionAwardsMember ecd:PeoMember vfc:Mr.RendleMember 2020-03-29 2021-04-03 0000103379 vfc:FairValueOfStockAndOptionAwardsForfeitedMember ecd:NonPeoNeoMember 2020-03-29 2021-04-03 0000103379 vfc:ChangeInFairValueOfStockAndOptionAwardsThatVestedMember ecd:NonPeoNeoMember 2020-03-29 2021-04-03 0000103379 vfc:ChangeInFairValueOfOutstandingUnvestedStockAndOptionAwardsMember ecd:NonPeoNeoMember 2020-03-29 2021-04-03 0000103379 vfc:FairValueForStockAndOptionAwardsGrantedMember ecd:NonPeoNeoMember 2020-03-29 2021-04-03 0000103379 vfc:StockAndOptionAwardValuesMember ecd:NonPeoNeoMember 2020-03-29 2021-04-03 0000103379 vfc:FairValueOfStockAndOptionAwardsForfeitedMember ecd:PeoMember vfc:Mr.RendleMember 2020-03-29 2021-04-03 0000103379 vfc:ChangeInFairValueOfStockAndOptionAwardsThatVestedMember ecd:PeoMember vfc:Mr.RendleMember 2020-03-29 2021-04-03 0000103379 vfc:FairValueForStockAndOptionAwardsGrantedMember ecd:PeoMember vfc:Mr.RendleMember 2020-03-29 2021-04-03 0000103379 vfc:StockAndOptionAwardValuesMember ecd:PeoMember vfc:Mr.RendleMember 2020-03-29 2021-04-03 0000103379 vfc:AggregateServiceCostAndPriorServiceCostForPensionPlansMember ecd:PeoMember vfc:Mr.RendleMember 2020-03-29 2021-04-03 0000103379 vfc:AggregateChangeInActuarialPresentValueOfAccumulatedBenefitUnderPensionPlansMember ecd:PeoMember vfc:Mr.RendleMember 2020-03-29 2021-04-03 0000103379 vfc:AggregateServiceCostAndPriorServiceCostForPensionPlansMember ecd:NonPeoNeoMember 2020-03-29 2021-04-03 0000103379 vfc:AggregateChangeInActuarialPresentValueOfAccumulatedBenefitUnderPensionPlansMember ecd:NonPeoNeoMember 2020-03-29 2021-04-03 0000103379 vfc:Mr.RendleMember 2021-04-04 2022-04-02 0000103379 vfc:StockAndOptionAwardValuesMember ecd:NonPeoNeoMember 2021-04-04 2022-04-02 0000103379 vfc:ChangeInFairValueOfOutstandingUnvestedStockAndOptionAwardsMember ecd:PeoMember vfc:Mr.RendleMember 2021-04-04 2022-04-02 0000103379 vfc:ChangeInFairValueOfStockAndOptionAwardsThatVestedMember ecd:NonPeoNeoMember 2021-04-04 2022-04-02 0000103379 vfc:ChangeInFairValueOfOutstandingUnvestedStockAndOptionAwardsMember ecd:NonPeoNeoMember 2021-04-04 2022-04-02 0000103379 vfc:FairValueForStockAndOptionAwardsGrantedMember ecd:NonPeoNeoMember 2021-04-04 2022-04-02 0000103379 vfc:AggregateServiceCostAndPriorServiceCostForPensionPlansMember ecd:NonPeoNeoMember 2021-04-04 2022-04-02 0000103379 vfc:AggregateChangeInActuarialPresentValueOfAccumulatedBenefitUnderPensionPlansMember ecd:NonPeoNeoMember 2021-04-04 2022-04-02 0000103379 vfc:FairValueOfStockAndOptionAwardsForfeitedMember ecd:NonPeoNeoMember 2021-04-04 2022-04-02 0000103379 vfc:FairValueOfStockAndOptionAwardsForfeitedMember ecd:PeoMember vfc:Mr.RendleMember 2021-04-04 2022-04-02 0000103379 vfc:ChangeInFairValueOfStockAndOptionAwardsThatVestedMember ecd:PeoMember vfc:Mr.RendleMember 2021-04-04 2022-04-02 0000103379 vfc:FairValueForStockAndOptionAwardsGrantedMember ecd:PeoMember vfc:Mr.RendleMember 2021-04-04 2022-04-02 0000103379 vfc:StockAndOptionAwardValuesMember ecd:PeoMember vfc:Mr.RendleMember 2021-04-04 2022-04-02 0000103379 vfc:AggregateServiceCostAndPriorServiceCostForPensionPlansMember ecd:PeoMember vfc:Mr.RendleMember 2021-04-04 2022-04-02 0000103379 vfc:AggregateChangeInActuarialPresentValueOfAccumulatedBenefitUnderPensionPlansMember ecd:PeoMember vfc:Mr.RendleMember 2021-04-04 2022-04-02 0000103379 vfc:Mr.RendleMember 2022-04-03 2023-04-01 0000103379 vfc:Mr.DorerMember 2022-04-03 2023-04-01 0000103379 vfc:ChangeInFairValueOfOutstandingUnvestedStockAndOptionAwardsMember ecd:PeoMember vfc:Mr.RendleMember 2022-04-03 2023-04-01 0000103379 vfc:FairValueForStockAndOptionAwardsGrantedMember ecd:PeoMember vfc:Mr.RendleMember 2022-04-03 2023-04-01 0000103379 vfc:ChangeInFairValueOfOutstandingUnvestedStockAndOptionAwardsMember ecd:NonPeoNeoMember 2022-04-03 2023-04-01 0000103379 vfc:FairValueForStockAndOptionAwardsGrantedMember ecd:NonPeoNeoMember 2022-04-03 2023-04-01 0000103379 vfc:StockAndOptionAwardValuesMember ecd:NonPeoNeoMember 2022-04-03 2023-04-01 0000103379 vfc:AggregateChangeInActuarialPresentValueOfAccumulatedBenefitUnderPensionPlansMember ecd:NonPeoNeoMember 2022-04-03 2023-04-01 0000103379 vfc:FairValueOfStockAndOptionAwardsForfeitedMember ecd:NonPeoNeoMember 2022-04-03 2023-04-01 0000103379 vfc:ChangeInFairValueOfStockAndOptionAwardsThatVestedMember ecd:NonPeoNeoMember 2022-04-03 2023-04-01 0000103379 vfc:AggregateServiceCostAndPriorServiceCostForPensionPlansMember ecd:NonPeoNeoMember 2022-04-03 2023-04-01 0000103379 vfc:FairValueForStockAndOptionAwardsGrantedMember ecd:PeoMember vfc:Mr.DorerMember 2022-04-03 2023-04-01 0000103379 vfc:StockAndOptionAwardValuesMember ecd:PeoMember vfc:Mr.DorerMember 2022-04-03 2023-04-01 0000103379 vfc:AggregateServiceCostAndPriorServiceCostForPensionPlansMember ecd:PeoMember vfc:Mr.DorerMember 2022-04-03 2023-04-01 0000103379 vfc:AggregateChangeInActuarialPresentValueOfAccumulatedBenefitUnderPensionPlansMember ecd:PeoMember vfc:Mr.DorerMember 2022-04-03 2023-04-01 0000103379 vfc:FairValueOfStockAndOptionAwardsForfeitedMember ecd:PeoMember vfc:Mr.DorerMember 2022-04-03 2023-04-01 0000103379 vfc:ChangeInFairValueOfStockAndOptionAwardsThatVestedMember ecd:PeoMember vfc:Mr.DorerMember 2022-04-03 2023-04-01 0000103379 vfc:ChangeInFairValueOfOutstandingUnvestedStockAndOptionAwardsMember ecd:PeoMember vfc:Mr.DorerMember 2022-04-03 2023-04-01 0000103379 vfc:FairValueOfStockAndOptionAwardsForfeitedMember ecd:PeoMember vfc:Mr.RendleMember 2022-04-03 2023-04-01 0000103379 vfc:ChangeInFairValueOfStockAndOptionAwardsThatVestedMember ecd:PeoMember vfc:Mr.RendleMember 2022-04-03 2023-04-01 0000103379 vfc:StockAndOptionAwardValuesMember ecd:PeoMember vfc:Mr.RendleMember 2022-04-03 2023-04-01 0000103379 vfc:AggregateServiceCostAndPriorServiceCostForPensionPlansMember ecd:PeoMember vfc:Mr.RendleMember 2022-04-03 2023-04-01 0000103379 vfc:AggregateChangeInActuarialPresentValueOfAccumulatedBenefitUnderPensionPlansMember ecd:PeoMember vfc:Mr.RendleMember 2022-04-03 2023-04-01 0000103379 vfc:Mr.DarrellMember 2023-04-02 2024-03-30 0000103379 vfc:Mr.DorerMember 2023-04-02 2024-03-30 0000103379 vfc:StockAndOptionAwardValuesMember ecd:NonPeoNeoMember 2023-04-02 2024-03-30 0000103379 vfc:AggregateServiceCostAndPriorServiceCostForPensionPlansMember ecd:NonPeoNeoMember 2023-04-02 2024-03-30 0000103379 vfc:AggregateChangeInActuarialPresentValueOfAccumulatedBenefitUnderPensionPlansMember ecd:NonPeoNeoMember 2023-04-02 2024-03-30 0000103379 vfc:FairValueOfStockAndOptionAwardsForfeitedMember ecd:NonPeoNeoMember 2023-04-02 2024-03-30 0000103379 vfc:ChangeInFairValueOfStockAndOptionAwardsThatVestedMember ecd:NonPeoNeoMember 2023-04-02 2024-03-30 0000103379 vfc:ChangeInFairValueOfOutstandingUnvestedStockAndOptionAwardsMember ecd:NonPeoNeoMember 2023-04-02 2024-03-30 0000103379 vfc:FairValueForStockAndOptionAwardsGrantedMember ecd:NonPeoNeoMember 2023-04-02 2024-03-30 0000103379 vfc:AggregateServiceCostAndPriorServiceCostForPensionPlansMember ecd:PeoMember vfc:Mr.DarrellMember 2023-04-02 2024-03-30 0000103379 vfc:AggregateChangeInActuarialPresentValueOfAccumulatedBenefitUnderPensionPlansMember ecd:PeoMember vfc:Mr.DarrellMember 2023-04-02 2024-03-30 0000103379 vfc:FairValueOfStockAndOptionAwardsForfeitedMember ecd:PeoMember vfc:Mr.DarrellMember 2023-04-02 2024-03-30 0000103379 vfc:ChangeInFairValueOfStockAndOptionAwardsThatVestedMember ecd:PeoMember vfc:Mr.DarrellMember 2023-04-02 2024-03-30 0000103379 vfc:StockAndOptionAwardValuesMember ecd:PeoMember vfc:Mr.DorerMember 2023-04-02 2024-03-30 0000103379 vfc:AggregateServiceCostAndPriorServiceCostForPensionPlansMember ecd:PeoMember vfc:Mr.DorerMember 2023-04-02 2024-03-30 0000103379 vfc:AggregateChangeInActuarialPresentValueOfAccumulatedBenefitUnderPensionPlansMember ecd:PeoMember vfc:Mr.DorerMember 2023-04-02 2024-03-30 0000103379 vfc:FairValueOfStockAndOptionAwardsForfeitedMember ecd:PeoMember vfc:Mr.DorerMember 2023-04-02 2024-03-30 0000103379 vfc:ChangeInFairValueOfStockAndOptionAwardsThatVestedMember ecd:PeoMember vfc:Mr.DorerMember 2023-04-02 2024-03-30 0000103379 vfc:ChangeInFairValueOfOutstandingUnvestedStockAndOptionAwardsMember ecd:PeoMember vfc:Mr.DorerMember 2023-04-02 2024-03-30 0000103379 vfc:FairValueForStockAndOptionAwardsGrantedMember ecd:PeoMember vfc:Mr.DorerMember 2023-04-02 2024-03-30 0000103379 vfc:ChangeInFairValueOfOutstandingUnvestedStockAndOptionAwardsMember ecd:PeoMember vfc:Mr.DarrellMember 2023-04-02 2024-03-30 0000103379 vfc:FairValueForStockAndOptionAwardsGrantedMember ecd:PeoMember vfc:Mr.DarrellMember 2023-04-02 2024-03-30 0000103379 vfc:StockAndOptionAwardValuesMember ecd:PeoMember vfc:Mr.DarrellMember 2023-04-02 2024-03-30 0000103379 2 2023-04-02 2024-03-30 0000103379 1 2023-04-02 2024-03-30 0000103379 3 2023-04-02 2024-03-30 0000103379 vfc:Mr.DarrellMember 2023-07-17 2024-03-30 0000103379 vfc:Mr.DorerMember 2023-04-02 2023-07-16 0000103379 vfc:Mr.DorerMember 2022-12-02 2023-04-01 0000103379 vfc:Mr.RendleMember 2022-04-03 2022-12-01 0000103379 vfc:MatthewPuckettMember 2023-05-26 0000103379 vfc:MartinoScabbiaGuerriniMember 2023-05-26 0000103379 vfc:NicoleOttoMember 2023-05-26 0000103379 vfc:KevinBaileyMember 2023-05-26 0000103379 vfc:BennoDorerMember 2023-08-04 0000103379 vfc:BrackenDarrellMember 2023-08-04 0000103379 vfc:BrackenDarrellOneMember 2023-08-04 0000103379 vfc:BrentHyderMember 2023-11-02 iso4217:USD vfc:Percentile iso4217:USD xbrli:shares xbrli:pure
 
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
 
SCHEDULE 14A
(Rule
14a-101)
INFORMATION REQUIRED IN PROXY STATEMENT
SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the
Securities Exchange Act of 1934
 
 
Filed by the Registrant 
Filed by a Party other than the Registrant 
Check the appropriate box:
 
Preliminary Proxy Statement
 
Confidential, for Use of the Commission Only (as permitted by
Rule
14a-6(e)(2))
 
Definitive Proxy Statement
 
Definitive Additional Materials
 
Soliciting Material under Rule
14a-12
V. F. CORPORATION
(Name of registrant as specified in its charter)
 
   
(Name of person(s) filing proxy statement, if other than the registrant)
Payment of Filing Fee (Check all boxes that apply):
 
No fee required
 
Fee paid previously with preliminary materials
 
Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules
14a-6(i)(1)
and
0-11
 
 
 


LOGO


 

 

 

 

 

 

LOGO

 

 

 

LETTER TO SHAREHOLDERS FROM THE CHAIR

 

June 11, 2024

 

Dear Fellow Shareholders,

 

I present this year’s Proxy Statement and it is my pleasure to invite you to our 2024 Annual Meeting of Shareholders on July 23, 2024.

 

Fiscal 2024

 

I would categorize Fiscal 2024 as a year of weak business performance, but important progress. On a like to like basis, revenues declined about 10%, with the largest declines at Vans and North America. This led to a significant reduction in profitability and further weakened our stock price. This business performance is below our standards and not consistent with our rich history. On a positive note, through strong inventory management, we exceeded our cash flow guidance and reduced net debt1 by over $500 million. We are deeply committed to making further significant reductions to our debt levels over the next two years.

 

Unfortunately, business transformations take time. However, it all starts with people. We made enormous progress on the people front over the past year. Following an extensive search process, the Board appointed Bracken Darrell as President and Chief Executive Officer on July 17, 2023. I am very confident this was a great choice. Bracken has deep experience in executive leadership, product innovation, and brand management with a proven track record of reinvigorating brands and businesses. He has completely reshaped the leadership team, both by attracting experienced and well-respected leaders who have the skills necessary to deliver the turnaround while also promoting internal talent to key roles. He also implemented an Americas commercial platform modeled after our successful structures in Europe and Asia. We now have the right leaders in place to meet our expectation to drive strong sustainable growth and create significant shareholder value.

 

Board Refreshment

 

The Board has also taken further steps in our Board composition and refreshment process. In just over two years, we have added five new directors. We continue to focus on ensuring we have the right balance of skills and experiences that are important for VF in order to support its turnaround and to help it thrive. With our newly appointed directors, we have added diverse and valuable experience, including in the areas of design and product innovation, operations and process transformation, and apparel and footwear.

 

We would like to extend our thanks to Benno Dorer, who is not standing for reelection as director at our 2024 Annual Meeting of Shareholders, for his significant contributions over his seven-year tenure. His leadership and guidance, particularly during the nearly eight months in which he served as VF’s Interim CEO, have been invaluable to the Company.

 

     LOGO

 

We now have the right leaders in place to meet our expectation to drive strong sustainable growth and create significant shareholder value.

 

     LOGO

 

 

1 

Net debt is defined as short and long-term borrowings less cash and cash equivalents.


 

 

 

 

 

 

Shareholder Meeting

 

I have appreciated the opportunity to actively engage with shareholders to receive input and feedback and I look forward to continuing the dialogue. Your input and your vote are important. I encourage you to take a moment to vote on the items in this year’s Proxy Statement. The Board considers that all the proposals presented are in the best interests of the Company and its shareholders. Accordingly, the Board unanimously recommends that you vote in favor of each proposal.

 

Shareholder meeting details:

 

Date: July 23, 2024

 

Time: 10:30 a.m. Mountain Time

 

Live via the internet: at www.virtualshareholdermeeting.com/VFC2024

 

On behalf of the VF Board of Directors, thank you for your trust and support and your continued investment in VF.

 

Sincerely,

 

LOGO

 

Richard Carucci

Chair of the Board


LOGO   

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

2024 Annual Meeting Information

 

WHO MAY VOTE

Only shareholders of record as of the close of business on May 28, 2024 are entitled to notice of and to vote at the meeting.

 

             
  LOGO    

 

Date

July 23, 2024

 
       
       
             
  LOGO    

 

Time

10:30 a.m., Mountain Time

 
       
       
             
  LOGO    

 

Location

www.virtualshareholdermeeting.com/VFC2024

 
       

YOUR VOTE IS IMPORTANT

You are urged to vote your shares via the Internet, through our toll-free telephone number, or by signing, dating and promptly returning your completed proxy card.

 

LOGO   

Internet

Online at www.proxyvote.com

  

 

LOGO   

Telephone

Call toll-free 1-800-690-6903

  

 

LOGO   

Mail

If you received a paper copy of the proxy materials, mark, sign and date your proxy card and promptly return it in the provided postage-paid envelope.

ITEMS OF BUSINESS

 

 

 

1

 

   

 

Elect directors

   

 

2

     

 

Vote on approval of the compensation of named executive officers as disclosed in this proxy statement

   

 

3

     

 

Vote on the amendment and restatement of the 1996 Stock Compensation Plan

   

 

4

     

 

Vote on ratification of the selection of PricewaterhouseCoopers LLP as VF’s independent registered public accounting firm for fiscal 2025

 

 

5

   

 

Transact such other business as may properly come before the meeting and any adjournments thereof

 

A copy of VF’s Annual Report for fiscal 2024 is included for your information.

To attend the meeting, shareholders must visit www.virtualshareholdermeeting.com/VFC2024 and enter their control number. Shareholders may submit questions for the meeting by visiting www.proxyvote.com and following the instructions. Questions must be submitted by no later than 5:00 p.m., Eastern Time, on Friday, July 19, 2024. Shareholders will not be able to attend the meeting in person.

By Order of the Board of Directors

 

 

LOGO

 

Jennifer S. Sim

Executive Vice President,

General Counsel and Secretary

 


LOGO

 

 

TABLE OF CONTENTS

 

       

LOGO

 

This proxy statement contains forward-looking statements and website links. All statements other than statements of historical or current facts, including statements regarding our future financial performance and shareholder value and expected results from execution of strategic priorities, made in this document are forward-looking. Forward-looking statements are based on our management’s beliefs and assumptions and on information currently available to our management. In some cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “could,” “goal,” “would,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “project,” “predict,” “potential” and similar expressions intended to identify forward-looking statements. Actual results could differ materially for a variety of reasons. Risks and uncertainties that could cause our actual results to differ significantly from management’s expectations are described in our Annual Report on Form 10-K for the fiscal year ended March 30, 2024. Website links included in this proxy statement are for convenience only. Information contained on or accessible through such website links is not incorporated in, and does not constitute a part of, this proxy statement.

Item No. 1: ELECTION OF DIRECTORS      2     
CORPORATE GOVERNANCE AT VF      21        

Shareholder Outreach and Engagement

     21     

Corporate Governance Principles

     22     

Related Party Transactions

     23     

Board of Directors

     23     

Board Committees and Their Primary Responsibilities

     24     

Board and Committee Evaluations

     27     

Board Leadership Structure

     27     

Board Oversight of Strategy

     28     

Insider Trading Policy

     29     

Shareholder Communications with our Board of Directors

     30     

Directors’ Compensation

     30     

 

Item No. 2: PROPOSAL TO APPROVE COMPENSATION OF NAMED EXECUTIVE OFFICERS AS DISCLOSED IN THIS PROXY STATEMENT

     32     
EXECUTIVE COMPENSATION      34     

Compensation Discussion and Analysis

     34     

Compensation Committee Report

     55     

Summary Compensation Table

     56     

2024 Grants of Plan-Based Awards

     58     

Outstanding Equity Awards at Fiscal Year-End 2024

     61     

2024 Option Exercises and Stock Vested

     64     

2024 Pension Benefits Table

     65     

2024 Nonqualified Deferred Compensation

     67     

Potential Payments Upon Change in Control, Retirement or Termination of Employment

     67     

CEO Pay Ratio

     71     

Pay Versus Performance

     72     

2024 Equity Compensation Plan Information Table

     76     

 

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     77     
Item No. 3: PROPOSAL TO AMEND AND RESTATE VF’S 1996 STOCK COMPENSATION PLAN      79       
Item No. 4: RATIFICATION OF THE SELECTION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM      93       

Report of the Audit Committee

     94       
DELINQUENT SECTION 16(A) REPORTS      95       
ABOUT THE MEETING      96       
GENERAL INFORMATION      99       

Other Matters

     99       

Expenses of Solicitation

     99       

Shareholder Proposals and Nominations for the 2025 Annual Meeting of Shareholders

     99       

 

 

 

 

 

 

 

 

 


PROXY SUMMARY

This summary highlights certain information in this proxy statement. Please review the complete proxy statement and fiscal 2024 Annual Report before you vote. We encourage you to vote as promptly as possible to ensure that your views are reflected.

2024 Annual Meeting Information

Date: July 23, 2024

Time: 10:30 a.m., Mountain Time

Location: www.virtualshareholdermeeting.com/VFC2024

Record Date: May 28, 2024

Meeting Agenda and Voting Recommendations

 

 PROPOSAL

 

  

BOARD RECOMMENDATION   

 

  

PAGE NUMBER   

 

1

 

  

Elect directors

 

   Vote FOR      2  

2

 

  

Advisory vote to approve compensation of named executive officers

 

   Vote FOR      32  

3

 

  

Approval of an amendment and restatement of the 1996 Stock Compensation Plan

 

   Vote FOR      79  

4

 

  

Ratification of the selection of PricewaterhouseCoopers LLP as VF’s independent registered public accounting firm for fiscal 2025

 

   Vote FOR      93  

Director Nominees

 

LOGO   LOGO   LOGO   LOGO   LOGO   LOGO
Richard T. Carucci   Alexander K. Cho   Juliana L. Chugg   Bracken Darrell   Trevor A. Edwards   Mindy F. Grossman
Chair       President & CEO    

 

LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO
Mark S. Hoplamazian   Laura W. Lang   W. Rodney McMullen   Clarence Otis, Jr.   Carol L. Roberts   Matthew J. Shattock   Kirk C. Tanner
           

VF at a Glance in Fiscal 2024

 

LOGO   LOGO   LOGO   LOGO
$10.5B   ~30K   ~100   1,185
Revenue  

Associates around

the world

 

Countries where

products are sold

  Owned retail stores

 

VF Corporation 2024 Proxy Statement    /    i


PROXY SUMMARY

 

Corporate Governance Highlights

We strive to maintain robust corporate governance practices designed to protect and grow long-term value for our shareholders. Our corporate governance practices include:

 

 

   

12 of the 13 director nominees are independent.

 

 

   

Independent Board members meet in executive session at each regularly scheduled Board meeting.

 

 

   

Two of the five standing Committees of the Board are chaired by female directors. Seven of 14 current directors are gender or ethnically/racially diverse.

 

 

   

The average tenure of the director nominees is 7.6 years (including 5 new directors in just over two years), and the average age of the director nominees is 61.7.

 

 

   

The Governance and Corporate Responsibility Committee works closely with the full Board to develop criteria for evaluating nominees for open Board positions, so that regular refreshment takes into account the evolving needs of the Board and the Company and supports value creation. As a result, the directors bring a balance of skills, attributes, and experience to their oversight of VF.

 

 

   

All directors stand for election on an annual basis.

 

 

   

Directors are elected by a majority of votes cast in uncontested elections and any director who does not receive a majority of votes cast is required to submit his or her resignation for consideration by the Board.

 

 

   

Our By-Laws contain proxy access provisions that enable qualified shareholders to nominate directors for election to our Board.

 

 

   

We have robust stock ownership requirements for directors and executive officers.

 

 

   

All directors and executive officers are prohibited from hedging/pledging shares of our common stock.

 

 

   

We actively engage with shareholders to seek their input on issues and to address their questions and feedback.

 

 

Shareholder Engagement

We recognize the value of and are committed to engaging with our shareholders and soliciting their views and input. This past year, members of our management and the Board continued our practice of shareholder engagement, reinforcing our commitment to building strong, long-term relationships with our shareholders. Over the past year, we contacted shareholders representing over 70% of our outstanding share ownership, including our top 18 shareholders, requesting engagement. Members of management and the Board met with 15 shareholders representing over 40% of outstanding share ownership in order to understand and consider the issues of importance to our shareholders and address them appropriately.

 

 

KEY TOPICS DISCUSSED WITH SHAREHOLDERS IN 2023 AND 2024

Board Oversight of Strategy

 

  

  

Pay and Performance Alignment

Board Composition and Refreshment

      

Executive Compensation Disclosure

Enhanced Disclosure of Director Skills

      

Environmental and Social Responsibility Disclosures

 

Over

70%

of outstanding shares

contacted in fiscal 2024

      

Over

40%

of outstanding shares

met with us

 

ii    /    VF Corporation 2024 Proxy Statement


PROXY SUMMARY

 

Executive Compensation

The Talent and Compensation Committee of the Board is guided by executive compensation principles that align with shareholders’ interests such as pay for performance. Our executive compensation program uses a mix of base salary, annual cash incentives, stock compensation awards and broad-based benefits to attract and retain highly qualified executives and maintain a strong alignment between executive pay and company performance in order to incentivize long-term value creation. Information regarding our named executive officers’ fiscal 2024 compensation is described in the “Executive Compensation” section. Shareholders expressed strong support for our executive compensation program at our 2023 Annual Meeting of Shareholders, with over 88% of the votes cast in favor of our Say-on-Pay proposal.

Environmental and Social Responsibility

VF has a long-standing commitment to operating responsibly. Our approximately 30,000 employees embrace the opportunity to overcome the challenges of today as they pursue the promise of tomorrow.

Below are highlights from VF’s fiscal 2023 Environmental & Social Responsibility report – refer to such report for more information. Additional information regarding VF’s strategy and actions can be found within our “Responsibility” page on www.vfc.com.

 

LOGO

 

VF Corporation 2024 Proxy Statement    /    iii


VF CORPORATION

PROXY STATEMENT

For the 2024 Annual Meeting of Shareholders

This proxy statement is furnished in connection with the solicitation of proxies by the Board of Directors of VF Corporation (the “Board” or the “VF Board”) to be voted at VF’s Annual Meeting of Shareholders on July 23, 2024 and any adjournments of the meeting. All share and per share data included in this proxy statement reflect adjustments made in connection with the separation of VF’s Jeanswear and VF OutletTM business on May 22, 2019 (the “Spin-off”). The information contained on vfc.com or any other website referred to is provided for reference only and is not incorporated by reference into this proxy statement.

On or around June 11, 2024, we mailed a Notice of Internet Availability of Proxy Materials (the “Notice”) to our shareholders of record as of May 28, 2024, the record date for the meeting. The Notice directs shareholders to a website where they can access our proxy materials, including this proxy statement and our Annual Report for fiscal 2024. Shareholders may also view instructions regarding how to vote online or by telephone. If you would prefer to receive a paper copy of our proxy materials, please follow the instructions included in the Notice.

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY

MATERIALS FOR THE SHAREHOLDER MEETING TO BE HELD

ON JULY 23, 2024

This proxy statement and our Annual Report for fiscal 2024 are available at

www.virtualshareholdermeeting.com/VFC2024.

 

VF Corporation 2024 Proxy Statement    /    1


ITEM NO. 1

Election of Directors

VF’s Board of Directors has nominated the persons named below whose terms expire at the meeting to serve as directors. All nominees currently serve as directors on our Board and, if reelected, will serve a term of office until our 2025 Annual Meeting of Shareholders or until a successor is duly elected and qualified. Benno Dorer will not stand for reelection at the meeting. VF acknowledges the outstanding service rendered by Mr. Dorer during his seven years of service on the Board. Caroline T. Brown served as an independent director from February 2024 until her resignation from the Board effective May 29, 2024. The persons named in the accompanying form of proxy/voting instruction card intend to vote such proxy for the election as directors of the following nominees, subject to any explicit instructions of the shareholder set forth on the proxy/voting instruction card. If any nominee becomes unable or unwilling to serve as a director, the proxy holders will vote for such other person or persons as may be nominated by the Board. The nominees named below have indicated that they are willing to serve if reelected to the VF Board. It is VF’s policy that a substantial majority of the members of its Board should be independent. Currently, 12 of the 13 nominees have been determined by the Board to be independent in accordance with standards adopted by the Board, as set forth in the Board’s Corporate Governance Principles and the Listing Standards of the New York Stock Exchange (“NYSE”), the securities exchange on which VF’s Common Stock is traded. The ages set forth below are as of the date of the Annual Meeting of Shareholders, July 23, 2024.

 

NAME

 

 

AGE

 

 

DIRECTOR
SINCE

 

 

PRINCIPAL OCCUPATION

 

 

AUDIT
COMMITTEE

 

 

TALENT AND
COMPENSATION

COMMITTEE

 

 

GOVERNANCE
AND CORPORATE
RESPONSIBILITY

COMMITTEE

 

 

FINANCE

COMMITTEE

 

Richard T. Carucci

  67   2009   Retired; Former President, Yum! Brands, Inc.   Member           Member

Alexander K. Cho

  51   2022   President, Personal Systems, HP Inc.   Member       Member    

Juliana L. Chugg

  56   2009   Retired; Former EVP, Chief Brands Officer, Mattel, Inc.       Chair   Member    

Bracken Darrell

  61   2023   President and Chief Executive Officer, VF Corporation               Member

(ex officio)

Trevor A. Edwards

  61   2023   Strategic Advisor, Direct-to-Consumer Brands and Investment Firms       Member   Member    

Mindy F. Grossman

  66   2024   Partner, The Consello Group       Member   Member    

Mark S. Hoplamazian

  60   2015   President and Chief Executive Officer, Hyatt Hotels Corporation       Member       Member

Laura W. Lang

  68   2011   Managing Director, Narragansett Ventures, LLC       Member       Member

W. Rodney McMullen

  63   2016   Chairman and Chief Executive Officer, The Kroger Co.   Chair       Member    

Clarence Otis, Jr.

  68   2004   Retired; Former Chairman and Chief Executive Officer, Darden Restaurants, Inc.   Member           Member

Carol L. Roberts

  64   2017   Retired; Former Senior Vice President and Chief Financial Officer, International Paper Company   Member           Chair

Matthew J. Shattock

  61   2013   Retired; Former Chief Executive Officer, Beam Suntory, Inc.       Member   Member*    

Kirk C. Tanner

  56   2024   President and Chief Executive Officer, The Wendy’s Company   Member       Member    

Number of Meetings Held in Fiscal 2024

  Board – 11   9   6   9   5

 

* 

Chair as of July 1, 2024

 

2    /    VF Corporation 2024 Proxy Statement


ELECTION OF DIRECTORS

 

NOMINEES

Our Board selected the nominees based on their experience, qualifications, attributes and skills and the belief that each can make substantial, unique and complementary contributions to VF. Together, our nominees bring to our Board a vast array of public company and multi-brand consumer product and/or direct-to-consumer company experience, and domestic and international business experience. In addition, our nominees represent diverse viewpoints and bring a blend of historical and new perspectives about VF as a result of their varied lengths of tenure as our directors. Our Board believes, in totality, this mix of attributes among the nominees enhances our Board’s independent leadership and effectiveness and is well-suited for VF’s business and organizational complexities and long-term strategy.

 

LOGO

 

COMMITTEES

Audit, Executive (Chair), Finance

 

FAVORITE OUTDOOR ACTIVITY

 

LOGO

 

 

 

RICHARD T. CARUCCI

 

AGE: 67

 

  

DIRECTOR SINCE: 2009

 

 

 

Experience

 

  June 2023 – Present: Chair of the VF Board

 

  December 2022 – June 2023: Interim Chair of the VF Board

 

  2012 – 2014 (retired): President, Yum! Brands, Inc.

 

  2005 – 2012: CFO, Yum! Brands, Inc.

 

  1997 – 2005: Various roles of increasing responsibility in finance, international and general management, Yum! Brands, Inc. (previously named Tricon Global Restaurants)

 

Former Public Company Directorships

 

  2019 – 2021: Kontoor Brands, Inc.

 

Notable Skills and Qualifications and Key Board Contributions:

 

  Mr. Carucci developed deep industry experience during nearly two decades of service as a retail executive, holding various leadership roles at Yum! Brands, a large global multi-brand publicly traded company serving consumers through the operation of quick service restaurants.

 

  Mr. Carucci provides invaluable insight into international business development and operations and global brand management from his experience leading 33,000 KFC, Pizza Hut, and Taco Bell restaurants in over 120 countries as President of Yum! Brands.

 

  From his tenure as President and as CFO of Yum! Brands, and his experience on the Audit Committee of the VF Board, Mr. Carucci provides expertise in the broad range of financial matters that are vital to VF’s priorities, including strategic planning and portfolio management, capital allocation, large-scale cost management and organizational restructuring, internal controls, and investor relations.

 

  Mr. Carucci brings strong experience in corporate governance and risk management from his executive leadership roles at Yum! Brands and his leadership as Chair of the VF Board and as former Chair of the Governance and Corporate Responsibility Committee of the VF Board.

 

VF Corporation 2024 Proxy Statement    /    3


ELECTION OF DIRECTORS

 

LOGO

 

COMMITTEES

Audit, Governance and Corporate
Responsibility

 

FAVORITE OUTDOOR ACTIVITY

 

LOGO

 

 

 

ALEXANDER K. CHO

 

AGE: 51

 

  

DIRECTOR SINCE: 2022

 

 

 

Experience

 

  2018 – Present: President, Personal Systems, HP Inc.

 

  2014 – 2018: Vice President and General Manager, Commercial Personal Systems, HP Inc.

 

  2010 – 2014: Vice President and General Manager, LaserJet Supplies Business, HP Inc.

 

Notable Skills and Qualifications and Key Board Contributions:

 

  Mr. Cho has expertise in the rapidly changing technological landscape that affects consumers and businesses and the strategic use of data to drive business priorities, developed as the President of Personal Systems, HP Inc.’s global computing business.

 

  Mr. Cho brings strong experience in integrating sustainability practices into corporate strategy, including incorporating sustainable innovation into product development and manufacturing such as increased use of recycled materials in personal computers, displays and paper packaging and use of new types of materials such as fishing nets and used cooking oil.

 

  Mr. Cho brings invaluable insights into technology investment strategies and digital governance and cybersecurity issues facing consumer products companies and consumers and has built capabilities to support security of HP Inc.’s product offerings.

 

4    /    VF Corporation 2024 Proxy Statement


ELECTION OF DIRECTORS

 

LOGO

 

COMMITTEES

Executive, Governance and Corporate
Responsibility, Talent and
Compensation (Chair)

 

FAVORITE OUTDOOR ACTIVITY

 

LOGO

 

 

 

JULIANA L. CHUGG

 

AGE: 56

 

  

DIRECTOR SINCE: 2009

 

 

 

Experience

 

  2015 – 2018 (retired): EVP, Chief Brands Officer, Mattel, Inc.

 

  2015: Partner, Noble Endeavors LLC

 

  1996 – 2014: Various leadership roles (including Senior Vice President, General Mills, Inc. and President of its Frozen Frontier Division), General Mills, Inc. and Pillsbury

 

Other Public Company Directorships

 

  2022 – Present: Darden Restaurants, Inc.

 

  2022 – Present: MasterBrand, Inc.

 

Former Public Company Directorships

 

  2019 – 2021: Kontoor Brands, Inc.

 

  2018 – 2020: Caesars Entertainment Corporation

 

  2007 – 2013: H.B. Fuller Company

 

Notable Skills and Qualifications and Key Board Contributions:

 

  Ms. Chugg has valuable experience in building global brands and developing consumer products, gained through leading iconic brand franchises and managing a $6 billion revenue business from her tenure as Chief Brands Officer of Mattel, Inc., a publicly traded company and world-wide leader in the design, manufacture and marketing of toys and family products.

 

  Ms. Chugg has expertise in marketing, market research and consumer behavior analysis and provides unique perspectives on consumer markets and trends, brand elevation marketing investments, ways to develop deep connections with consumers, and management of creative talent and brand evolution that started with her tenure at General Mills, Inc. and continued at Mattel, Inc.

 

  Ms. Chugg brings significant experience in human capital management and executive compensation matters due to her role as Chair of the Talent and Compensation Committee, where she prioritizes upholding VF’s compensation principles designed to align our executives’ interests with those of shareholders, succession planning and talent and culture development.

 

(Also see footnote 4 to the “Common Stock Beneficial Ownership of Certain Beneficial Owners” table below.)

 

VF Corporation 2024 Proxy Statement    /    5


ELECTION OF DIRECTORS

 

LOGO

 

COMMITTEES

Finance (ex officio)

 

FAVORITE OUTDOOR ACTIVITY

 

LOGO

 

 

 

BRACKEN DARRELL

 

AGE: 61

 

  

DIRECTOR SINCE: 2023

 

 

 

Experience

 

  July 2023 – Present: President and CEO, VF Corporation

 

  2012 – 2023: President and CEO, Logitech International, S.A. (joined as President in 2012 and promoted to CEO in 2013)

 

  2008 – 2012: President, EMEA, Whirlpool

 

  2002 – 2008: Various international leadership roles of increasing responsibility (including President of Braun globally), Procter & Gamble

 

  1997 – 2002: General Manager, Consumer Home Service, General Electric

 

  1991 – 1997: Brand Manager, Procter & Gamble

 

Other Public Company Directorships

 

  2024 – Present: Sonos, Inc.

 

Former Public Company Directorships

 

  2013 – 2023: Logitech International, S.A.

 

Notable Skills and Qualifications and Key Board Contributions:

 

  Mr. Darrell brings extensive experience in business leadership, strategic transformation and brand management developed over a course of more than 30 years as an executive at global publicly traded consumer products companies, during which time he drove the reinvention and growth of iconic consumer products brands including Old Spice and Braun.

 

  Mr. Darrell is credited with a turnaround of Logitech, a global publicly traded leader in consumer and business technology products, by expanding into new categories and improving market share through the introduction of new and innovative products and the elevation of design as a pillar of the company’s strategy, experience which will prove vital to VF.

 

  Mr. Darrell has strong experience in governance and sustainability and integration of those practices into corporate strategy, such as the integration of sustainable innovation into product development and manufacturing.

 

  Mr. Darrell has significant knowledge of strategic planning, finance, accounting, risk management, corporate governance and social initiatives gained through his role as a public company CEO and his service on public company boards.

 

6    /    VF Corporation 2024 Proxy Statement


ELECTION OF DIRECTORS

 

LOGO

 

COMMITTEES

Governance and Corporate
Responsibility, Talent and
Compensation

 

FAVORITE OUTDOOR ACTIVITY

 

LOGO

 

 

 

TREVOR A. EDWARDS

 

AGE: 61

 

  

DIRECTOR SINCE: 2023

 

 

 

Experience

 

  2013 – 2018: President, NIKE Brand, NIKE, Inc.

 

  2006 – 2013: Executive Vice President, Global Brand & Category Management, NIKE, Inc.

 

  2002 – 2006: Corporate Vice President, Global Brand Management, NIKE, Inc.

 

  2000 – 2002: Vice President, U.S. Brand Marketing, NIKE, Inc.

 

  1999 – 2000: Vice President, EMEA Marketing, NIKE, Inc.

 

  1997 – 1999: Director, Europe Marketing, NIKE, Inc.

 

  1992 – 1997: Director, Americas Marketing, NIKE, Inc.

 

  1986 – 1992: Various leadership roles in marketing and global business development, Colgate-Palmolive Company

 

Other Public Company Directorships

 

  2022 – Present: Funko, Inc.

 

Former Public Company Directorships

 

  2021 – 2022: Iron Spark I, Inc.

 

  2012 – 2018: Mattel, Inc.

 

Notable Skills and Qualifications and Key Board Contributions:

 

  Mr. Edwards brings with him 25 years of experience at NIKE, Inc., a publicly traded multinational footwear, apparel and equipment company, leading all facets of its $34 billion NIKE brand business, including strategy and brand evolution with a focus on elevating and advancing the brand and business through creativity and innovation.

 

  Mr. Edwards has deep expertise in, and provides impactful perspectives about, product, design, innovation, marketing, merchandising, brand management, and global distribution of apparel and footwear products from his tenure at NIKE, where he led the brand to significant growth putting the consumer and the athlete at the center of all the company did and by spearheading a number of break-through product and consumer innovations.

 

  Mr. Edwards’s leadership of the NIKE brand’s wholesale, retail and e-commerce operations globally, and his focus on transforming the digital landscape and connection with consumers digitally enables him to contribute valuable insights on the intersection of marketing and direct-to-consumer technology and implementation of digital and technology strategies.

 

VF Corporation 2024 Proxy Statement    /    7


ELECTION OF DIRECTORS

 

LOGO

 

COMMITTEES

Governance and Corporate
Responsibility, Talent and
Compensation

 

FAVORITE OUTDOOR ACTIVITY

 

LOGO

 

 

 

MINDY F. GROSSMAN

 

AGE: 66

 

  

DIRECTOR SINCE: 2024

 

 

 

Experience

 

  2022 – Present: Partner, The Consello Group

 

  2017 – 2022: President and CEO, WW International, Inc. (formerly known as Weight Watchers)

 

  2008 – 2017: CEO, HSNi

 

  2006 – 2008: CEO, IAC Retail (direct to consumer retail portfolio including Home Shopping Network and Cornerstone Brands, which became a stand-alone public company, HSNi, in August 2008)

 

  2000 – 2006: Global Vice President of Apparel, NIKE Inc.

 

  1995 – 2000: President and CEO, Polo Jeans Company

 

  1988 – 1995: Various leadership roles in the apparel industry (including Vice President, New Business Development, Polo Ralph Lauren Corporation, President, Chaps Ralph Lauren, Senior Vice President, Menswear, Warnaco, Inc., and senior positions, Tommy Hilfiger and Oxford Industries)

 

Former Public Company Directorships

 

  2017 – 2022: WW International, Inc.

 

  2012 – 2019: Bloomin Brands, Inc.

 

  2008 – 2017: HSNi

 

Notable Skills and Qualifications and Key Board Contributions:

 

  Ms. Grossman oversaw a $4 billion direct to consumer retail portfolio during her service as CEO and a member of the board of directors at HSNi. She positioned HSNi as a leader in boundaryless retail, integrating entertainment, content, commerce and community and offering customers a seamless shopping experience across multiple channels. She was also instrumental in the successful turnaround and subsequent 2008 spinoff of IAC Retail, which became a stand-alone public company known as HSNi. IAC Retail was comprised of HSN, the TV and digital shopping network and Cornerstone Brands, a portfolio of catalogues, websites and retail locations including Frontgate and Garnet Hill. Ms. Grossman also served as the first female Chair of the National Retail Federation.

 

  Ms. Grossman brings to VF valuable insight and experience about the apparel industry, having served in numerous leadership roles at leading apparel companies, including as a Global Vice President of Apparel at NIKE Inc., where she oversaw its $4 billion global apparel business. Earlier in her career, Mindy served as President and CEO of Polo Jeans Company and in other senior leadership roles at Polo Ralph Lauren Corporation, Warnaco, Inc., Tommy Hilfiger, and Oxford Industries.

 

  Ms. Grossman has extensive experience in building and transforming consumer brands. She has been widely recognized for her executive leadership and business accomplishments, including being named to Forbes Magazine’s “The 100 Most Powerful Women,” in 2016, 2013, 2012 and 2009, and The Financial Times’s “Top 50 Women in World Business” in 2011 and 2010.

 

8    /    VF Corporation 2024 Proxy Statement


ELECTION OF DIRECTORS

 

LOGO

 

COMMITTEES

Finance, Talent and Compensation

 

FAVORITE OUTDOOR ACTIVITY

 

LOGO

 

 

 

MARK S. HOPLAMAZIAN

 

AGE: 60

 

  

DIRECTOR SINCE: 2015

 

 

 

Experience

 

  2006 – Present: President and CEO, Hyatt Hotels Corporation

 

  1989 – 2006: President, The Pritzker Organization

 

Other Public Company Directorships

 

  2006 – Present: Hyatt Hotels Corporation

 

Notable Skills and Qualifications and Key Board Contributions:

 

  Mr. Hoplamazian has substantial experience in international business development and operations and global brand management from his experience as President and CEO of Hyatt Hotels Corporation, a multi-brand publicly traded hospitality company serving consumers through more than 1,300 properties in more than 77 countries and has led Hyatt to achieve significant growth through multiple initiatives, including strategic M&A.

 

  Overseeing and managing diverse and inclusive executive teams and a sizeable global workforce of more than 200,000 global employees, Mr. Hoplamazian brings valuable perspectives on human capital management efforts that attract and retain diverse, talented and engaged individuals committed to serving consumers.

 

  Mr. Hoplamazian has extensive experience in finance, including capital allocation, investment and capital markets as well as cost discipline and cost management from overseeing the finance function as CEO of Hyatt and as President of The Pritzker Organization, the principal financial and investment advisor for Pritzker family business interests.

 

VF Corporation 2024 Proxy Statement    /    9


ELECTION OF DIRECTORS

 

LOGO

 

COMMITTEES

Finance, Talent and Compensation

 

FAVORITE OUTDOOR ACTIVITY

 

LOGO

 

 

 

LAURA W. LANG

 

AGE: 68

 

  

DIRECTOR SINCE: 2011

 

 

 

Experience

 

  2018 – Present: Senior Advisor, L Catterton

 

  2014 – Present: Managing Director, Narragansett Ventures, LLC

 

  2012 – 2013: CEO, Time Inc., a division of Time Warner

 

  2008 – 2012: CEO, Digitas, Inc. and head of the company’s pure-play digital agencies, including Razorfish, Big Fuel, Denuo and Phonevalley

 

Other Public Company Directorships

 

  2022 – Present: Oscar Health, Inc.

 

  2020 – Present: Vroom, Inc.

 

Former Public Company Directorships

 

  2014 – 2016: Care.com, Inc.

 

  2010 – 2012: NutriSystem, Inc.

 

  2005 – 2011: Benchmark Electronics, Inc.

 

Notable Skills and Qualifications and Key Board Contributions:

 

  Ms. Lang brings valuable perspective on brand management and marketing, data analysis strategies, and connection with consumers developed over more than 20 years of experience in the marketing and media industry, including as CEO of Time, Inc., a publicly traded media company, and of Digitas, a marketing and technology agency, and leading its Publicis Groupe’s pure-play digital agencies.

 

  Ms. Lang provides insights on emerging technology trends, the intersection of marketing and direct-to-consumer technology, and implementation of digital and technology strategies, as well as on talent attraction and retention for digital roles, developed as the Founder and Managing Director of Narragansett Ventures, an investment advisory firm focused on digital business transformation and growth investing, and from her experience leading digital marketing agencies.

 

  Ms. Lang brings to the VF Board knowledge and experience in finance, including capital allocation, capital markets, business development and portfolio management and evaluating businesses from an investor perspective, gained through her CEO leadership roles and her roles at Narragansett Ventures and L Catterton, a private equity firm focused on building consumer brands.

 

10    /    VF Corporation 2024 Proxy Statement


ELECTION OF DIRECTORS

 

LOGO

 

COMMITTEES

Audit (Chair), Executive, Governance
and Corporate Responsibility

 

FAVORITE OUTDOOR ACTIVITY

 

LOGO

 

 

W. RODNEY MCMULLEN

 

AGE: 63

 

  

DIRECTOR SINCE: 2016

 

 

 

Experience

 

  2014 – Present: CEO, The Kroger Co.

 

  2009 – 2013: President and COO, The Kroger Co.

 

  1994 – 2009: Various leadership roles (including Vice Chairman, Executive Vice President, Senior Vice President, Group Vice President, and CFO), The Kroger Co.

 

Other Public Company Directorships

 

  2003 – Present: The Kroger Co. (elected to the Board in 2003 and named Chair of the Board in 2015)

 

Former Public Company Directorships

 

  2001 – 2020: Cincinnati Financial Corporation

 

Notable Skills and Qualifications and Key Board Contributions:

 

  Mr. McMullen’s deep experience overseeing and/or leading the finance function of Kroger, a publicly traded company and one of the world’s largest food retailers, as CEO, CFO and as Principal Accounting Officer, enables him to lead the Audit Committee and assist leadership and the Board with extensive finance, risk management and M&A expertise, including capital allocation, cost rationalization and management, and strategic planning.

 

  At Kroger, Mr. McMullen has transformed the business through the successful acquisition and integration of companies and the development of new business models, a key skill set to contribute to the Board’s oversight of VF’s long-term strategy including its portfolio management strategies and its growth strategies.

 

  Mr. McMullen has demonstrated leadership in sustainability, corporate responsibility, and ethical governance efforts that make a positive impact on communities and provide strategic value to Kroger, such as Kroger’s Zero Hunger | Zero Waste plan which achieved its goal to direct 3 billion meals to its communities while addressing hunger and waste concerns.

 

VF Corporation 2024 Proxy Statement    /    11


ELECTION OF DIRECTORS

 

LOGO

 

COMMITTEES

Audit, Executive, Finance

 

FAVORITE OUTDOOR ACTIVITY

 

LOGO

 

 

 

CLARENCE OTIS, JR.

 

AGE: 68

 

  

DIRECTOR SINCE: 2004

 

 

 

Experience

 

  2004 – 2014 (retired): CEO, Darden Restaurants, Inc.

 

  2002 – 2004: Executive Vice President, Darden Restaurants, Inc., and President of its Smokey Bones Restaurants division

 

  2002: Executive Vice President and CFO of Darden Restaurants, Inc.

 

  1999 – 2002: Senior Vice President and CFO Darden Restaurants, Inc.

 

Other Public Company Directorships

 

  2017 – Present: The Travelers Companies, Inc.

 

  2006 – Present: Verizon Communications, Inc. (Lead Independent Director since 2019)

 

Former Public Company Directorships

 

  2004 – 2014: Darden Restaurants, Inc. (Chair of the Board)

 

Notable Skills and Qualifications and Key Board Contributions:

 

  Mr. Otis has nearly 30 years of leadership experience in the retail industry, including 10 years as CEO of Darden Restaurants, Inc., a publicly traded multi-brand full-service restaurant company with well-known consumer brands including Olive Garden, LongHorn Steakhouse and Capital Grille and he offers impactful guidance to the Board and leadership team on long-term strategic planning and execution useful for growing brands with complex retail operations.

 

  Mr. Otis has significant risk management oversight experience specific to retail and consumer technology companies, including cybersecurity, through his leadership roles at Darden Restaurants and his Board experience at Verizon Communications, Inc.

 

  Named one of the most influential directors in the board room by the National Association of Corporate Directors in 2019, Mr. Otis brings deep understanding of strategic planning, corporate governance, social initiatives and succession planning gained through public company Board leadership, including his Board leadership roles on the VF Board as a previous Chair of VF’s Audit Committee and previous Chair of VF’s Governance and Corporate Responsibility Committee.

 

(Also see footnote 4 to the “Common Stock Beneficial Ownership of Certain Beneficial Owners” table below.)

 

12    /    VF Corporation 2024 Proxy Statement


ELECTION OF DIRECTORS

 

LOGO

 

COMMITTEES

Audit, Executive, Finance (Chair)

 

FAVORITE OUTDOOR ACTIVITY

 

LOGO

 

 

 

CAROL L. ROBERTS

 

AGE: 64

 

  

DIRECTOR SINCE: 2017

 

 

 

Experience

 

  2011 – 2017 (retired): Senior Vice President and CFO, International Paper Company

 

  2005 – 2010 Senior Vice President, Industrial Packaging, International Paper Company

 

  1981 – 2004: Various leadership roles (including Senior Vice President, Packaging and Vice President, Industrial Packing and Vice President, People Development), International Paper Company

 

Other Public Company Directorships

 

  2016 – Present: Alcoa Corporation

 

Former Public Company Directorships

 

  2014 – 2016: Arconic, Inc., formerly known as Alcoa, Inc.

 

Notable Skills and Qualifications and Key Board Contributions:

 

  Ms. Roberts brings to the Board significant finance and M&A expertise from her tenure as CFO of International Paper, a publicly traded company and global leader in packaging and paper with manufacturing operations in countries around the world, which enables her to lead the Finance Committee and assist leadership and the Board with finance, accounting and risk management expertise, including expertise with financial controls, capital allocation, investment oversight, cost management, and strategic planning.

 

  With engineering expertise and a 40 year tenure with International Paper in various manufacturing, operations and executive leadership roles, including as Senior Vice President, Industrial Packaging, Ms. Roberts has led large, complex organizations and obtained deep experience in agile operations and logistics excellence.

 

  Ms. Roberts has strong knowledge of human capital management gained through first-hand experience of leading teams and as International Paper’s Vice President of People Development during which she developed programs focused on talent development and employee engagement.

 

VF Corporation 2024 Proxy Statement    /    13


ELECTION OF DIRECTORS

 

LOGO

 

COMMITTEES

Executive (as of July 1, 2024),

Governance and Corporate
Responsibility (Chair as of July 1,
2024), Talent and Compensation

 

FAVORITE OUTDOOR ACTIVITY

 

LOGO

 

 

 

MATTHEW J. SHATTOCK

 

AGE: 61

 

  

DIRECTOR SINCE: 2013

 

 

 

Experience

 

  2009 – 2019 (retired): CEO, Beam Suntory, Inc., first as an operating unit of Fortune Brands and then as a standalone public company until it was acquired by Suntory Holdings Limited in 2014

 

  2003 – 2009: Various leadership roles, Cadbury, PLC

 

  1987 – 2003: Various leadership roles, Unilever, PLC

 

Other Public Company Directorships

 

  2020 – Present: Domino’s Pizza Group, PLC (Non-Executive Chair)

 

  2018 – Present: The Clorox Company (Lead Independent Director since January 2024 and Independent Chair from 2021 to 2023)

 

Former Public Company Directorships

 

  2011 – 2014: Beam, Inc.

 

Notable Skills and Qualifications and Key Board Contributions:

 

  Mr. Shattock provides valuable guidance on elevating and sustaining iconic global brands developed over 30 years of leadership experience in the consumer products industry, including as CEO of Beam Suntory, one of the world’s largest premium spirits companies with well-known brands, such as Jim Beam, Maker’s Mark, and Knob Creek bourbons.

 

  Mr. Shattock has substantial experience with portfolio management, including overseeing the successful acquisition and integration of companies such as the integration of the Beam and Suntory spirits businesses that led to a period of significant growth for the Jim Beam brand, a key skill set that contributes to the Board’s oversight of VF’s long-term strategy including its portfolio management and growth strategies.

 

  Mr. Shattock brings deep experience in human capital management and executive compensation matters from his role as former Chair of the Talent and Compensation Committee for VF and in corporate governance, strategy oversight and risk management from his tenure as Chair of three publicly held consumer products and/or retail companies, Beam Suntory, Clorox, and Domino’s Pizza.

 

14    /    VF Corporation 2024 Proxy Statement


ELECTION OF DIRECTORS

 

LOGO

 

COMMITTEES

Audit, Governance and Corporate Responsibility

 

FAVORITE OUTDOOR ACTIVITY

 

LOGO

 

MOUNTAIN BIKING

 

 

 

KIRK C. TANNER

 

AGE: 56

 

  

DIRECTOR SINCE: 2024

 

 

 

Experience

 

  2024 – Present: President and CEO, The Wendy’s Company

 

  2019 – 2024: CEO, North America Beverages, PepsiCo, Inc.

 

  2016 – 2018: President and COO, North America Beverages, PepsiCo, Inc.

 

  2015 – 2016: COO, North America Beverages and President, Global Foodservice, PepsiCo, Inc.

 

  2014 – 2015: President, Global Foodservice Division, PepsiCo, Inc.

 

  1992 – 2014: Various leadership roles (including Senior Vice President, Frito-Lay North America’s West region and Vice President, Sales, PepsiCo U.K. and Ireland), PepsiCo, Inc.

 

Other Public Company Directorships

 

  2024 – Present: The Wendy’s Company

 

Notable Skills and Qualifications and Key Board Contributions:

 

  Mr. Tanner has over 30 years of experience leading and growing global consumer brands and is now President and CEO of The Wendy’s Company, a publicly traded developer, operator and franchisor of quick-service restaurants, with over 7,000 locations around the world. He brings a valuable consumer-centric mindset and broad experience with brand building for well-known consumer brands.

 

  During his tenure at PepsiCo, Inc., a leader in beverages, snacks and foodservice, including as CEO of North America Beverages, he was instrumental in accelerating revenue growth by enhancing operational performance, incubating and launching new products, entering new markets, and forming strategic partnerships and transactions with major sports leagues and restaurant chains. His experience transforming and growing brands will be vital to VF as it seeks to accelerate growth in its brands.

 

  Mr. Tanner’s more than 30 years of experience in leadership at companies with deep commitments to their products, people and communities, and leadership on sustainability topics, including energy and emissions reduction and more sustainable packaging, will help guide VF in its sustainability and social and corporate responsibility efforts.

 

VF Corporation 2024 Proxy Statement    /    15


ELECTION OF DIRECTORS

 

Board Diversity

The following graphics reflect certain background and demographic information of the director nominees for the Annual Meeting.

 

 

 

LOGO

 

16    /    VF Corporation 2024 Proxy Statement


ELECTION OF DIRECTORS

 

SUMMARY OF DIRECTOR NOMINEE SKILLS, ATTRIBUTES AND EXPERIENCE

Our director nominees bring a balance of skills, attributes and experience to their oversight of VF as shown in the table below that identifies those that are most relevant to Board service and to VF’s business, industry and strategic priorities. This high-level summary is not intended to be an exhaustive list of each director nominee’s skills or contributions to the Board. However, each of the skills identified generally reflect significant experience in the director’s capacity as a full-time executive. The attributes or experiences described below are those reviewed by the Governance and Corporate Responsibility Committee and the Board in making nomination decisions, as part of the Board succession planning process, and to identify opportunities for Board education.

 

SKILLS AND EXPERIENCE

  LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO

Talent and Culture

                             

Design and Product Innovation

                                     

Operations and Process Transformation

                               

Finance

                         

Portfolio Management/M&A

                             

Apparel/Footwear/

Consumer Products

                                 

Retail/Direct to Consumer

                                 

Brand Growth and
Management

                             

Digital, Data Insights and
Analytics

                               

Environmental/Sustainability/
Climate Change

                               

Global Perspective

                             

IT/Cybersecurity/Privacy

                             

Public Company Executive

        LOGO     LOGO   LOGO   LOGO   LOGO   LOGO     LOGO  

LOGO

 

LOGO

Denotes public company CEO experience

 

VF Corporation 2024 Proxy Statement    /    17


ELECTION OF DIRECTORS

 

 

LOGO

 

TALENT AND CULTURE:

Experience in designing and implementing strategies and processes to help attract, engage, develop and retain exceptional and diverse talent, including experience with employee health and safety, labor relations, work environment and culture, talent development and compensation and benefits.

 

LOGO

 

DESIGN AND PRODUCT INNOVATION:

Experience in the development of strategies and processes to design, develop and deliver innovative products.

 

LOGO

 

OPERATIONS AND PROCESS TRANSFORMATION:

Experience in and commitment to operational excellence, including management and integration of manufacturing, transportation and information across the supply chain, and agile process transformation and integration to reduce costs, maximize speed and productivity and ensure efficiency and effectiveness.

 

LOGO

 

FINANCE:

Advanced understanding of finance, accounting and investor relations, including capital allocation, cost management, debt/capital market transactions and restructurings and ability to provide strong oversight of our capital structure, liquidity, leverage, financial reporting and internal controls. Includes experience as principal financial or accounting officer, public accountant or auditor or experience actively supervising a person in such a position.

 

LOGO

 

PORTFOLIO MANAGEMENT/M&A:

Experience in portfolio management and strategic acquisitions and divestitures and integration of acquisitions, and strategies to support sustained growth and long-term value creation.

 

LOGO

 

APPAREL/FOOTWEAR/CONSUMER PRODUCTS:

Experience with consumer products, such as apparel, footwear and equipment, including manufacturing, sourcing, design, merchandising, and go to market.

 

LOGO

 

RETAIL/DIRECT TO CONSUMER:

Retail or DTC experience, including e-commerce, and proven knowledge of consumers, including ways to deeply connect with consumers and risks associated with DTC business.

 

LOGO

 

BRAND GROWTH AND MANAGEMENT:

Experience in building, maintaining and/or reinvigorating brand equity or brand value.

 

LOGO

 

DIGITAL, DATA INSIGHTS AND ANALYTICS:

Experience in digital business, processes and transformation and data collection and analysis to help us better understand our consumers and key business trends.

 

LOGO

 

ENVIRONMENTAL/SUSTAINABILITY/CLIMATE CHANGE:

Experience in environmental and social matters, including environmental sustainability, human rights, health and safety, and product safety to support our commitment to corporate citizenship and social responsibility.

 

LOGO

 

GLOBAL PERSPECTIVE:

A significant portion of our production and sales activity occurs outside of the United States. Understanding diverse business environments, economic conditions, geopolitical and other global risks, and cultural perspectives helps to inform our global growth strategy and enhance oversight of our multinational operations.

 

LOGO

 

IT/CYBERSECURITY/PRIVACY:

Experience in technology or cybersecurity or privacy, including overseeing risks related to emerging cybersecurity developments, threats and strategies to support our focus on digitalization and use of data.

 

LOGO

 

PUBLIC COMPANY EXECUTIVE:

Experience serving in executive leadership positions enhances understanding of public company considerations and capital structure relevant to our business.

     LOGO     
  Women  
   
     LOGO     
  Total Diversity  
   
    

LOGO

    
  Independent  
   
    

23%

 

    
  Born Outside the U.S.  
   
    

62 yrs

 

    
  Average Age  
 

 

18    /    VF Corporation 2024 Proxy Statement


ELECTION OF DIRECTORS

 

DEMOGRAPHICS

  LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO

Gender

  M   M   F   M   M   F   M   F   M   M   F   M   M

Race/Ethnicity

                                                   

African American or Black

                  LOGO                   LOGO            

Asian

      LOGO                                            

White

  LOGO       LOGO   LOGO       LOGO   LOGO   LOGO   LOGO       LOGO   LOGO   LOGO

BOARD REFRESHMENT

Continuing to ensure that we maintain a strong and effective Board has been a key focus area for VF. Since 2022, four new independent directors – Ms. Grossman and Messrs. Cho, Edwards, and Tanner – have joined the Board as part of our Board refreshment process. Three of these directors are diverse and all bring valuable skills and experience to the Board as described above. Ms. Grossman and Mr. Edwards are proven apparel and footwear industry veterans – Ms. Grossman brings nearly two decades of experience as an apparel executive, and 16 years as a chief executive leading direct-to-consumer and retail companies and Mr. Edwards brings more than 25 years of marketing, global brand and general management experience in apparel and footwear. Mr. Cho, a 23-year veteran of a global technology products leader, brings deep experience in data insights and analytics as well as in developing, designing and marketing innovative consumer and business technology products, applications and solutions. Mr. Tanner adds more than 30 years of experience leading and growing global consumer brands, and brings a consumer-centric mindset, to the VF Board. The Governance and Corporate Responsibility Committee leads the dynamic refreshment process, striving to maintain a balanced Board with diverse experiences, skills and perspectives. The Governance and Corporate Responsibility Committee evaluates the specific personal and professional attributes of each director candidate versus those of existing Board members to ensure diversity of competencies, experience, personal history and background, thought, skills and expertise across the full Board.

 

VF Corporation 2024 Proxy Statement    /    19


ELECTION OF DIRECTORS

 

DIRECTOR NOMINATION PROCESS

 

   
LOGO  

 

IDENTIFY

 

  The Board of Directors believes directors should possess backgrounds, qualifications, attributes and skills that, when taken together, provide VF with a broad range of experience and enable the Board to oversee long-term shareholder value creation.

 

  The Governance and Corporate Responsibility Committee (the “Governance Committee”) identifies potential candidates that are proposed by Board members, management, third-party search firms and our shareholders for any new independent director.

 

LOGO
LOGO  

EVALUATE

 

  The Board and the Governance Committee consider the qualifications of directors individually, and in the broader context of the Board’s overall composition, and VF’s current and future needs and priorities as well as past contributions to the Board of sitting directors, including as part of the Board’s annual self-evaluation process.

 

LOGO

LOGO

 

 

SELECT AND RECOMMEND

 

  Candidates are selected for their exceptional character, integrity and judgment, best in class business experience, acumen and skills, independence and commitment to VF and service on the Board.

 

  Board members are selected to represent all shareholders and not any particular constituency. In accordance with VF’s Corporate Governance Principles, the Governance Committee considers diversity of experience and background in selecting nominees, and includes qualified female, gender, and racially/ethnically diverse candidates in the initial list of candidates from which any new independent director nominee is chosen by the Board. The Governance Committee considers this policy to have been effective to date in identifying and evaluating diverse candidates.

 

Any shareholder who wishes to recommend a candidate for consideration by the Governance Committee for nomination at an annual meeting should submit a written recommendation to the Secretary of VF. If the Governance Committee does not recommend a nominee proposed by a shareholder for election as a director, then the shareholder seeking to propose the nominee would have to follow the formal nomination procedures set forth in VF’s By-Laws. VF’s By-Laws provide that a shareholder may nominate a person for election as a director if written notice of the shareholder’s intent to nominate a person for election as a director is received by the Secretary of VF (1) in the case of an annual meeting, not more than 150 days and not less than 120 days before the anniversary of the date VF mailed its proxy materials for the prior year’s annual meeting, or (2) in the case of a special meeting at which directors are to be elected, no later than seven days following the day on which notice of the meeting was first mailed to shareholders. The notice must contain specified information about the shareholder and the nominee, including such information as would be required to be included in a proxy statement pursuant to the rules and regulations established by the U.S. Securities and Exchange Commission (“SEC”) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”) and, among other things, include a representation as to whether or not such shareholder intends to solicit proxies in support of director nominees other than VF’s nominees in accordance with Rule 14a-19 under the Exchange Act. The Governance Committee’s policy with regard to consideration of any potential director is the same for candidates recommended by shareholders and candidates identified by other means. Eligible shareholders may also nominate and include in our annual meeting proxy materials director nominees pursuant to the proxy access provisions in Article I, Section 13 of VF’s By-Laws.

 

20    /    VF Corporation 2024 Proxy Statement


CORPORATE GOVERNANCE AT VF

 

VF’s Board of Directors oversees and monitors the effectiveness of the management of the business and affairs of VF. Currently, members of the Board are kept informed of VF’s business through discussions with the Chair, the President and Chief Executive Officer and other officers, by reviewing VF’s annual business plan and other materials provided to them and by participating in meetings of the Board and its committees. In addition, to promote open discussion among the independent directors, those directors meet in regularly scheduled executive sessions without management present.

 

During fiscal 2024, the independent directors met in executive session without management present five times at regularly scheduled Board meetings. From April 2016 through December 2022, VF had a lead director structure, in which the independent directors annually elected a lead independent director whose duties included those described under “Corporate Governance Principles” below.

  

 

CHAIR OR LEAD DIRECTOR STRUCTURE

 

Benno Dorer had been selected by the Board to serve as our lead independent director and served in such position from July 2021 to December 2022.

 

Upon Mr. Dorer’s appointment as our Interim President and Chief Executive Officer in December 2022, the Board appointed Richard Carucci as Interim Chair of the Board.

 

Upon Mr. Darrell’s appointment as our President and Chief Executive Officer effective July 2023, the Board appointed Mr. Carucci as Chair of the Board.

Shareholder Outreach and Engagement

We believe that a proactive shareholder engagement program is an important component of strong corporate governance and helps ensure the continued delivery of sustainable, long-term value to our shareholders. We engage in proactive shareholder outreach throughout the year. This includes engagement through the proxy season and the publication of our Environmental & Social Responsibility report, in addition to our regular ongoing dialogue with shareholders and potential investors throughout the year through our investor relations engagement efforts. We recognize the value of the ongoing feedback and will continue regular shareholder engagement activities to gain shareholder perspective firsthand.

Following the 2023 Annual Meeting of Shareholders, we contacted shareholders representing over 70% of our outstanding share ownership, including our top 18 shareholders, requesting engagement on topics including governance, executive compensation and similar matters of interest. Members of management and the Board met with 15 shareholders representing over 40% of outstanding share ownership. Our Chair of the Board or Chair of the Talent and Compensation Committee participated in a majority of those meetings. Our fiscal 2024 engagement and shareholder exchanges covered a wide range of important strategy and operations, corporate governance, sustainability and social responsibility topics, which provided us valuable insights. The areas we covered included, but were not limited to, board oversight of strategy (including portfolio strategy), board composition and refreshment, and enhanced disclosure of director skills.

In response to the shareholder feedback we received related to governance, executive compensation and sustainability over the last several years, we:

 

   

  further enhanced our proxy materials to include additional disclosure around our incentive compensation metrics and special equity awards, as well as enhanced disclosure about our independent auditor and the Board’s involvement in human capital management;

 

  reinforced our commitment to diversity with disclosure of diversity characteristics of our directors based on information self-identified by each director nominee, reflecting Board composition that represents the needs of VF’s global business, workforce and stakeholders;

 

  provided additional transparency to our U.S. workforce demographics by releasing our consolidated 2021 EEO-1 report in 2022 and our consolidated 2022 EEO-1 report in 2023, and we plan to continue to do so annually;

 

  continuously improved our environmental and social and corporate responsibility disclosures, including enhancing our sustainability and inclusion, diversity, and equity disclosures, and better integration of all such disclosures into our Environmental & Social Responsibility report, and The VF Foundation’s Impact Report;

  

  enhanced our proxy statement disclosure of Board refreshment and individual director skills;

 

  amended our By-Laws to give shareholders a right to proxy access for director nominations;

 

  adopted a policy against director overboarding;

 

  disclosed the principles governing our approach to political expenditures, including disclosure of U.S.-based organizations to which we have contributed trade association payments of $25,000 or more, payments to IRS 527 entities, and payments to advocacy organizations that engage in political activities; and

 

  amended our Corporate Governance Principles and the Charter of the Governance and Corporate Responsibility Committee to require that, in the event the Board conducts a search for a new director or an external search for a new chief executive officer, the initial pool of candidates will include qualified female, gender, and racially/ethnically diverse candidates (also known as the “Rooney Rule”).

 

VF Corporation 2024 Proxy Statement    /    21


CORPORATE GOVERNANCE AT VF

 

Corporate Governance Principles

VF’s Board of Directors has a long-standing commitment to sound and effective corporate governance practices. These practices are included in the Board’s written Corporate Governance Principles, which address a number of important governance issues such as:

 

INDEPENDENCE

 

  A substantial majority of the members of the Board should be independent

 

  The Board is authorized to engage outside independent advisors as it deems appropriate

 

  Independent Board members meet in executive session at each regularly scheduled Board meeting

 

  Directors are expected to avoid any employment or other service that creates any actual or potential material conflict of interest or impairs the director’s ability to effectively serve on the Board

ACCOUNTABILITY

 

  Majority voting for directors in uncontested elections

 

  If the chair of the Board is not an independent director, election of a lead independent director, whose duties would include presiding at meetings of the Board at which the chair is not present, serving as a liaison between the chair and the independent directors, approving meeting agendas and schedules, having authority to call meetings of the independent directors and being available for consultation and direct communication with major shareholders

 

  Annual Board self-evaluation

 

  Directors are expected to allot sufficient time and attention to VF matters and to use their judgment and consider all of their commitments when accepting additional directorships on other corporations or charitable organizations

 

  A director should not serve on the boards of more than four public companies (including ours) or, if the director is an executive officer of a publicly traded company, on the boards of more than two public companies (including ours)

 

  A director who serves on our Audit Committee may not serve on more than two other public company audit committees unless the Board (i) determines that such simultaneous service would not impair the director’s ability to effectively serve on our Audit Committee and (ii) discloses such determination in our annual proxy statement

 

  Directors are expected to attend Board meetings and committee meetings of which they are members, as well as annual meetings of shareholders

BOARD REFRESHMENT AND SUCCESSION PLANNING

 

  Qualified female, gender, and racially/ethnically diverse candidates are included in the initial list of candidates from which any new independent director nominee is chosen by the Board

 

  Mandatory retirement for Board members at the annual meeting of shareholders following attainment of age 72

 

  Succession planning for the chief executive officer, and in the event the Board conducts an external search for a new chief executive officer, the initial pool of candidates will include qualified female, gender, and racially/ethnically diverse candidates

 

  Directors are required to offer to submit their resignation to the Board for consideration upon a substantial change in principal occupation or business affiliation

The Board’s Corporate Governance Principles, the Audit, Governance and Corporate Responsibility, Talent and Compensation and Finance Committee charters, Code of Business Conduct applicable to the principal executive officer, the principal financial officer, and the principal accounting officer as well as other employees and all directors of VF, and other corporate governance information are available on VF’s website (www.vfc.com) and will be provided free of charge to any person upon request directed to the Secretary of VF at P.O. Box 13919, Denver, Colorado 80201.

 

22    /    VF Corporation 2024 Proxy Statement


CORPORATE GOVERNANCE AT VF

 

Related Party Transactions

Since the beginning of VF’s last fiscal year, no financial transactions, arrangements, relationships, or any series of them, were disclosed or proposed through VF’s processes for advance review, approval or ratification of transactions with related persons in which (i) VF was or is to be a participant, (ii) the amount involved exceeded $120,000, and (iii) any related person had or will have a direct or indirect material interest. A related person means any person who was a director, nominee for director, executive officer or 5% owner of VF Common Stock, or an immediate family member of any such person. PNC Bank, N.A., which is one of three co-trustees under the Barbey Family Trust accounts (see footnote 4 to the “Common Stock Beneficial Ownership of Certain Beneficial Owners” table below), is one of several lenders party to VF’s revolving credit facility and delayed draw term loan. The credit facility and delayed draw term loan were entered in the ordinary course of business, were made on substantially the same terms, including interest rates and collateral, as those prevailing at the time for comparable loans with persons not related to the lender, and did not involve more than the normal risk of collectability or present other unfavorable features.

The VF Code of Business Conduct prohibits any associate, including officers and directors, of VF from owning any interest in (excluding publicly traded securities) or having any personal contract or agreement of any nature with suppliers, contractors, customers or others doing business with VF that might tend to influence a decision with respect to the business of VF. Each of the Chief Executive Officer and senior financial officers must disclose to the General Counsel any material transaction or relationship that reasonably could be expected to give rise to such a conflict of interest, and the General Counsel must notify the Governance and Corporate Responsibility Committee of any such disclosure. Conflicts of interest involving the General Counsel must be disclosed to the Chief Executive Officer, and the Chief Executive Officer must notify the Governance and Corporate Responsibility Committee of any such disclosure.

In addition, all directors are required to notify the General Counsel of any proposed transaction greater than $120,000 in value between them (or their immediate family members) and VF. The General Counsel presents such proposed transactions for prior review by the Audit Committee.

Board of Directors

Thirteen of VF’s current directors are non-employee directors. Under the NYSE Corporate Governance Rules, no director qualifies as “independent” unless the Board of Directors affirmatively determines that the director has no material relationship with the company (either directly or as a partner, stockholder or officer of an organization that has a relationship with the company). To assist it in making determinations of independence, the Board has adopted categorical standards that are part of the Corporate Governance Principles available on VF’s website (www.vfc.com). In evaluating the independence of directors, the Board considered transactions and relationships between each director and members of his or her immediate family. When considering commercial transactions that are made from time to time in the ordinary course of business between VF and certain entities affiliated with non-management directors, transactions are not considered to be a material transaction that would impair the independence of the relevant non-management director if the director is an executive officer or employee of another company that does business with VF in an amount which, in any single fiscal year for the past three fiscal years, is less than the greater of $1 million or 2% of such other company’s consolidated gross revenues.

The Board determined that twelve of VF’s thirteen nominees for director are free of any material relationship with VF, other than their service as directors, and are “independent” directors both under the Listing Standards of the NYSE and the categorical standards adopted by the Board. The Board determined that Mses. Chugg, Grossman, Lang, and Roberts and Messrs. Carucci, Cho, Edwards, Hoplamazian, McMullen, Otis, Shattock, and Tanner are independent directors, and that Mr. Darrell is not an independent director. The Board, in making its determination as to Mr. Cho’s independence, considered that he is President, Personal Systems of HP Inc., which is a vendor (through resellers) to VF Corporation in the ordinary course of business. The Board, in making its determination as to Mr. Hoplamazian’s independence, considered that he is President, Chief Executive Officer and a director of Hyatt Hotels Corporation, which is a vendor to VF Corporation in the ordinary course of business. The Board, in making its determination as to Mr. McMullen’s independence, considered that he is Chair and Chief Executive Officer of The Kroger Co. which transacts business with VF in the ordinary course of business. The Board, in making its determination as to Ms. Chugg’s and Mr. Otis’s independence, considered that Ms. Chugg and Mr. Otis serve as two of the three Trustees under the Barbey Family Trust accounts (collectively, the “Trusts”).

Because all decisions of the Trustees require a majority vote, and thus none of the three Trustees individually controls the decision-making of the Trustees, the Trustees are not considered to separately beneficially own the VF Common Stock held by the Trusts (the “Trust Shares”). As a result, and after considering all other relevant factors related to their roles as Trustees, the Board

 

VF Corporation 2024 Proxy Statement    /    23


CORPORATE GOVERNANCE AT VF

 

determined that Ms. Chugg’s and Mr. Otis’s status as Trustees of the Trusts does not give rise to a material relationship with VF other than in their service as directors.

During fiscal 2024, VF’s Board of Directors held eleven meetings. Under VF’s Corporate Governance Principles, directors are expected to attend all meetings of the Board, all meetings of committees of which they are members and the annual meetings of shareholders. Every current member of the Board, since the time of his or her election to the Board, attended at least 75% of the total number of meetings of the Board and all committees on which he or she served during fiscal 2024, and every member of the Board who was a Board member in July 2023 attended the Annual Meeting of Shareholders in July 2023.

Board Committees and Their Primary Responsibilities

The Board has Executive, Audit, Finance, Governance and Corporate Responsibility, and Talent and Compensation Committees. The Board has determined that each of the members of the Audit, Governance and Corporate Responsibility and Talent and Compensation Committees is independent. Each of these committees is governed by a written charter approved by the Board. Each is required to perform an annual self-evaluation, and each committee may engage outside independent advisors as the committee deems appropriate. A brief description of the responsibilities of the Audit, Finance, Governance and Corporate Responsibility and Talent and Compensation Committees follows.

 

LOGO  AUDIT COMMITTEE

CURRENT MEMBERS

 

   Richard T. Carucci

 

   Alexander K. Cho

 

   W. Rodney McMullen (Chair)

 

   Clarence Otis, Jr.

 

   Carol L. Roberts

 

   Kirk C. Tanner

 

MEETINGS IN FISCAL 2024

9

 

  

Primary Responsibilities

 

  Selecting the independent registered public accounting firm for VF;

 

  reviewing the scope of the audit to be conducted by the independent registered public accounting firm;

 

  meeting with the independent registered public accounting firm concerning the results of their audit and VF’s selection and disclosure of critical accounting policies;

 

  reviewing with management and the independent registered public accounting firm VF’s annual and quarterly statements prior to filing with the SEC;

 

  overseeing the scope and adequacy of VF’s system of internal controls over external financial reporting;

 

  reviewing the status of compliance with laws, regulations, and internal procedures, contingent liabilities and risks that may be material to VF, including material environmental or social responsibility regulations;

 

  preparing a report to shareholders annually for inclusion in the proxy statement;

 

  serving as the principal liaison between the Board of Directors and VF’s independent registered public accounting firm;

 

  overseeing VF’s risk management processes and reviewing risk management matters and plans, including enterprise risk management;

 

  reviewing health and safety matters; and

 

  overseeing and reviewing cybersecurity and information security matters.

 

Other Governance Matters

 

The Board of Directors has determined that all of the members of the Committee are independent as independence for audit committee members is defined in the Listing Standards of the NYSE and the SEC regulations and that all are financially literate. The Board of Directors has further determined that Messrs. Carucci, McMullen, Otis, and Tanner and Ms. Roberts qualify as “audit committee financial experts” in accordance with the definition of “audit committee financial expert” set forth in the SEC regulations and have accounting and related financial management expertise within the meaning of the Listing Standards of the NYSE. Messrs. Carucci, McMullen, Otis, and Tanner and Ms. Roberts acquired those attributes through acting as or actively overseeing a principal financial officer or principal accounting officer of a public company. Each of them has experience overseeing or assessing the performance of companies with respect to the evaluation of financial statements.

 

24    /    VF Corporation 2024 Proxy Statement


CORPORATE GOVERNANCE AT VF

 

LOGO  FINANCE COMMITTEE

CURRENT MEMBERS

 

   Richard T. Carucci

 

   Bracken Darrell
(ex officio)

 

   Mark S. Hoplamazian

 

   Laura W. Lang

 

   Clarence Otis, Jr.

 

   Carol L. Roberts
(Chair)

 

MEETINGS IN FISCAL 2024

5

 

  

Primary Responsibilities

 

Overseeing and reviewing:

 

  VF’s dividend policy;

 

  changes in capital structure, including debt or equity issuances;

 

  VF’s plans and forecast for VF’s balance sheet, cash flow and liquidity;

 

  VF’s use of currency and interest rate hedging and derivatives;

 

  VF’s brand portfolio;

 

  the financial aspects of proposed acquisitions or divestitures;

 

  VF’s annual capital expenditure budgets and certain capital projects;

 

  VF’s tax strategy; and

 

  the funding policy for VF’s benefit plans.

 

LOGO  GOVERNANCE AND CORPORATE RESPONSIBILITY COMMITTEE

CURRENT MEMBERS

 

   Alexander K. Cho

 

   Juliana L. Chugg

 

   Benno Dorer
(Chair)

 

   Trevor A. Edwards

 

   Mindy F. Grossman

 

   W. Rodney McMullen

 

   Matthew J. Shattock
(Chair as of July 1,
2024)

 

   Kirk C. Tanner

 

MEETINGS IN FISCAL 2024

9

 

  

Primary Responsibilities

 

  Board refreshment planning and recommending to the Board of Directors criteria for Board membership, screening potential candidates for director and recommending candidates to the Board of Directors, including identifying qualified female, gender, racially and/or ethnically diverse individuals in the list of candidates;

 

  recommending to the Board a succession plan for the Chair of the Board (or delegating such responsibility to the full Board);

 

  overseeing the Board’s annual self-evaluation process;

 

  reviewing and evaluating strategies, programs, policies, practices and disclosures relating to environmental and social and corporate responsibility issues, impacts and risks to support the sustainable and responsible growth of VF’s businesses, including oversight of VF’s Sustainability and Responsibility strategies and targets; and

 

  reviewing developments in corporate governance and making recommendations to the Board on governance policies and principles for VF.

 

VF Corporation 2024 Proxy Statement    /    25


CORPORATE GOVERNANCE AT VF

 

LOGO  TALENT AND COMPENSATION COMMITTEE

CURRENT MEMBERS

 

  Juliana L. Chugg
(Chair)

 

  Benno Dorer

 

  Trevor A. Edwards

 

  Mindy F. Grossman

 

  Mark S. Hoplamazian

 

  Laura W. Lang

 

  Matthew J. Shattock

 

MEETINGS IN FISCAL 2024

6

  

Primary Responsibilities

 

  Reviewing and approving, and recommending to the Board for approval of, VF’s goals and objectives relative to the compensation of the Chief Executive Officer (“CEO”), evaluating the CEO in light of these goals and objectives, and setting the CEO’s compensation level based on this evaluation and recommending to the Board approval of CEO compensation;

 

  annually reviewing the performance evaluations of the other senior executive officers of VF;

 

  annually recommending to the Board the salary of each senior executive officer of VF and reviewing management’s recommendations regarding the salaries of other senior officers;

 

  making recommendations to the Board with respect to plans for succession to the position of CEO;

 

  reviewing succession plans for key senior executive officer positions, including the CEO;

 

  making recommendations to the Board with respect to incentive compensation-based plans and equity-based plans;

 

  periodically reviewing all of VF’s compensation and benefit plans insofar as they relate to senior executive officers to confirm that such plans remain equitable and competitive;

 

  administering and interpreting VF’s compensation plans, in accordance with the terms of each plan;

 

  approving an annual compensation committee report for inclusion in the proxy statement;

 

  reviewing and approving the implementation or revision of any claw-back policy allowing VF to recoup compensation paid to senior executive officers and other employees;

 

  reviewing VF’s Compensation Discussion and Analysis and any other executive compensation and human capital management disclosures required in VF’s annual report on Form 10-K or in the proxy statement and discussing the same with management;

 

  periodically reviewing the competitiveness and appropriateness of the compensation program for non-employee directors and recommending to the Board compensation to be paid to non-employee directors;

 

  providing oversight to VF’s strategies relating to human capital management, including culture, talent development and succession planning, inclusion, diversity and equity, and other human capital initiatives; and

 

  reviewing and recommending to the Board VF’s submissions to shareholders on executive compensation matters.

 

 

Other Governance Matters

 

The Talent and Compensation Committee (the “Compensation Committee”) has the authority to discharge the Board’s responsibilities relating to compensation of VF’s executives and to review and make recommendations to the Board concerning compensation and benefits for key employees.

 

The Compensation Committee has the authority to retain or obtain the advice of any compensation consultant, legal counsel or other adviser. The Compensation Committee may only select a compensation consultant, legal counsel or other adviser after taking into consideration the factors that affect the independence of such advisers as identified by the SEC and the NYSE. The Compensation Committee has retained Meridian Compensation Partners, LLC (“Meridian”) as its independent compensation consultant to assist the Compensation Committee in accomplishing its objectives. Meridian has no relationship with VF other than providing services to the Compensation Committee.

 

The Chief Executive Officer makes his performance evaluation comments and recommendations to the Compensation Committee regarding compensation for executives reporting directly to him, referring to peer group data as appropriate. The Compensation Committee has the authority to form and delegate authority to subcommittees as it deems appropriate.

 

 

26    /    VF Corporation 2024 Proxy Statement


CORPORATE GOVERNANCE AT VF

 

Board and Committee Evaluations

The Board conducts an annual performance evaluation of the Board as a whole, and each of its Committees conducts an annual performance evaluation. All directors are required to assess whether the Board and the Committees on which they sit are functioning effectively. The evaluation process provides an opportunity for the members of the Board to reflect upon their service and assess the effectiveness of the Board as a whole and each of the Committees in an effort to determine if improvements are warranted.

The Board believes the evaluation process described below evokes meaningful responses because it provides directors with the opportunity to share feedback in multiple formats at each of the Board, Committee, and individual levels, either directly to other directors or indirectly through a third-party facilitator. The process highlights the Board’s commitment to continuous self-improvement by identifying issues that may require honest conversations and supports the Board’s nomination and refreshment practices.

 

   
1  

 

DETERMINE PROCESS FORMAT

 

In order to enhance Board effectiveness and continually improve our governance practices, in fiscal 2024, the Governance Committee, which is responsible for the overall structure of the evaluation process, engaged a third-party facilitator to further enhance its Board evaluation program. The Governance Committee believes that periodic use of third-party evaluations may strengthen Board effectiveness as the third-party facilitator will bring broad market insight and an objective, candid perspective on a wide range of governance matters, including board dynamics, structure and composition, information practices, meeting schedules and agendas, decision-making and overall effectiveness.

 

LOGO
2  

LAUNCH PROCESS

 

The process entailed members of the Board considering responses to a broad range of questions regarding the functioning and effectiveness of the Board and its Committees.

 

LOGO
3  

1-ON-1 INTERVIEWS

 

The third-party facilitator held individual sessions with each of the directors to elicit feedback concerning the collective performance of the Board and the Committees on which such director sits, and gathered information about areas where the Board, its Committees and its individual directors may improve effectiveness and performance.

 

LOGO
4  

SUMMARY AND PRESENTATION

 

Following completion of the interviews, the third-party facilitator summarized the responses for a discussion with the Chair of the Board, and presented the evaluation to the full Board for discussion as a whole.

 

LOGO
5  

FEEDBACK

 

This feedback helped the Board identify and consider themes or issues that have emerged and provide feedback to management.

 

Board Leadership Structure

The Board believes that it may be in the best interests of VF and its shareholders for one person to serve as Chair and Chief Executive Officer, and this combination served VF well for many years. However, the Board recognizes that there might be circumstances under which the best interests of VF and its shareholders require separation of these offices. Upon Steve Rendle’s retirement in December 2022, Mr. Dorer was appointed Interim President and Chief Executive Officer and Mr. Carucci was appointed Interim Chair of the Board. Upon Mr. Darrell’s appointment as President and Chief Executive Officer effective July 2023, Mr. Carucci was appointed Chair of the Board. The Board believes that separation of the Chair and Chief Executive Officer roles is the most effective leadership structure for VF at this time.

 

VF Corporation 2024 Proxy Statement    /    27


CORPORATE GOVERNANCE AT VF

 

Board Oversight of Strategy

One of the Board’s key responsibilities is overseeing VF’s corporate strategy. The Board brings diverse perspectives, expertise in strategy development, and experience across a vast array of multi-brand, consumer-facing and/or apparel and footwear companies that are relevant to our business, allowing Board members to effectively evaluate VF’s strategy and provide valuable insight and guidance. The Board actively engages with management to provide oversight of and guidance on our short-term and long-term strategies and employs the following practices to execute its oversight responsibilities:

 

 

the Board conducts an extensive annual review of VF’s strategic plans, operating plan, capital structure and brand portfolio strategy;

 

 

the Board receives information and updates from senior management and engages with senior leaders with respect to VF’s enterprise and brand strategies, the competitive environment, enterprise risks and opportunities, environmental and social responsibility initiatives and human capital management strategies, including matters related to inclusion, diversity and equity;

 

 

independent directors hold regularly scheduled executive sessions without management present, to review VF strategy and discuss VF performance. Committees of the Board also meet in private session with senior management in VF’s financial, legal and compliance, and internal audit functions, among others; and

 

 

the Board discusses and reviews feedback on strategy from shareholders and stakeholders.

Risk Oversight

BOARD OVERSIGHT OF RISK

The Board considers its role in risk oversight when evaluating VF’s Corporate Governance Principles and its leadership structure. Both the Corporate Governance Principles and the Board’s leadership structure facilitate the Board’s oversight of risk and communication with management. Our Chair is focused on VF’s risk management efforts and ensures that risk matters are appropriately brought to the Board and/or its Committees for their review. The Board’s oversight of risk is accomplished through (i) the identification of key enterprise risks facing VF and (ii) the mapping of those risks to the appropriate Board Committee and/or to the full Board for oversight, based on the nature of the risk. The Board executes oversight responsibility for risk both as a whole and through delegation to its Committees, for example:

LOGO  AUDIT COMMITTEE

 

The Audit Committee, consistent with the requirements of the NYSE and the Audit Committee charter, discusses guidelines and policies to govern the process by which risk assessment and management is undertaken at VF and oversees both VF’s risk management processes and the steps management takes to monitor and control VF’s material financial risk exposure. The Audit Committee reviews the status of compliance with laws, regulations and internal procedures, contingent liabilities and risks that may be material to VF, and the scope and status of systems designed to assure VF’s compliance with laws, regulations and internal procedures through receiving reports from management, legal counsel and third parties, as well as major legislative and regulatory developments which could materially impact VF’s contingent liabilities and risks.

LOGO  FINANCE COMMITTEE

 

The Finance Committee oversees certain financial matters and risks relating to capital structure, balance sheet, leverage, liquidity, acquisitions and divestitures, brand portfolio review, capital projects and tax strategy.

LOGO  GOVERNANCE AND CORPORATE RESPONSIBILITY COMMITTEE

 

The Governance and Corporate Responsibility Committee oversees certain strategies, programs, policies and risks relating to the sustainable and responsible growth of VF’s businesses, including sustainability and social responsibility policies and initiatives to address climate change risks.

LOGO  TALENT AND COMPENSATION COMMITTEE

 

The Compensation Committee evaluates the risks and rewards associated with VF’s compensation and human capital management philosophy and programs.

 

28    /    VF Corporation 2024 Proxy Statement


CORPORATE GOVERNANCE AT VF

 

While the Board and its committees have responsibility for general risk oversight, management is charged with managing risk, as described in “VF’s Approach to Enterprise Risk Management” below. Throughout the year, the Board and its committees receive updates from management regarding specific potential risks and trends as necessary. At each Board meeting, the Chair has the opportunity to discuss in executive session matters of particular importance or concern, including any significant, evolving or nascent risks that may be of concern to the Board. In addition, the Board consults with external advisors, including auditors, outside legal counsel, consultants and industry experts, to ensure that it is well informed about the risks and opportunities facing VF.

VF’s Approach to Enterprise Risk Management

Effective risk management is critical to VF’s success. In accordance with NYSE requirements and the Audit Committee charter, the Audit Committee has primary responsibility for reviewing VF’s risk management matters and plans, including enterprise risk management, overseeing VF’s risk management processes, and reviewing the status of compliance with material laws, regulations, and internal procedures, contingent liabilities and risks that may be material to VF. In addition, the Audit Committee is responsible for overseeing the scope and adequacy of VF’s system of internal controls over external financial reporting. The Audit Committee stays apprised of significant actual and potential risks faced by VF in part through review of quarterly reports of VF’s top enterprise risks. These reports denote whether primary oversight of each risk resides with a particular Board Committee or the full Board. In addition, each of the key enterprise risks is mapped to the appropriate member of VF’s senior leadership team for oversight, based on the nature of the risk. VF’s Vice President of Enterprise Risk Management led risk discussions throughout the year with VF’s senior leadership team which included reviews of the status and mitigation efforts of VF’s top enterprise risks.

Cybersecurity Risk Oversight

Our business operations and relationships with consumers, customers, employees and business partners rely heavily on information technology (“IT”) systems and data. We also recognize the need to continually assess cybersecurity risk and evolve our management approach in the face of a rapidly and ever-changing environment. Accordingly, we aim to protect our business operations, including consumer, employee and confidential business records and information, against known and evolving cybersecurity threats. We have established processes for identifying, assessing, and managing material risks from cybersecurity threats using a systematic framework intended to protect the confidentiality, integrity, and availability of the Company’s important IT systems and data. Oversight responsibility in the areas of cybersecurity and information security is shared by the Board, its Audit Committee, and management. For additional information regarding our cybersecurity risk management, strategy and governance and a related description of our information security practices, see Part I, Item 1C, Cybersecurity of our Annual Report on Form 10-K for the fiscal year ended March 30, 2024.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

None of the members of the Compensation Committee (i) has ever been an officer or employee of VF (other than Mr. Dorer, who served as our Interim President and Chief Executive Officer from December 2022 to July 2023), (ii) had any relationship requiring disclosure by VF under the rules and regulations established by the SEC, or (iii) is an executive officer of another entity at which one of VF’s executive officers serves on the board of directors. None of VF’s executive officers has served during fiscal 2024 as a director or a member of the compensation committee of another entity, one of whose executive officers serves as a member of the VF Board of Directors or Compensation Committee.

Insider Trading Policy

Our Insider Trading Policy, most recently amended effective October 24, 2023, governs the purchase, sale, and/or other disposition of VF securities by our directors, officers and employees and is reasonably designed to promote compliance with insider trading laws, rules and regulations, including applicable listing standards. The policy prohibits buying or selling VF securities while in possession of material nonpublic information about us and from disclosing such information to others, and it prohibits trading on material nonpublic information learned through work with VF regarding any other company. The policy expressly prohibits the following activities with respect to our securities: short sales; transactions (such as prepaid variable forward contracts, equity swaps, collars and exchange funds) designed to hedge or offset any decrease in the market value of VF securities; and trading in put or call options in which VF securities are the underlying security.

 

VF Corporation 2024 Proxy Statement    /    29


CORPORATE GOVERNANCE AT VF

 

Shareholder Communications with our Board of Directors

Anyone wishing to communicate directly with one or more members of the Board of Directors or with the non-management members of the Board of Directors as a group (including the directors who preside at meetings or executive sessions of non-management directors) may contact the Chair of the Governance and Corporate Responsibility Committee, c/o the Secretary of VF at P.O. Box 13919, Denver, Colorado 80201, or call the VF Ethics Helpline at 1-866-492-3370 or send an email message to corpgov@vfc.com. The Secretary forwards all such communications, other than solicitations and frivolous communications, to the Chair of the Governance and Corporate Responsibility Committee.

Directors’ Compensation

The primary components of compensation for our non-employee directors are cash retainers, Lead Director or Chair and Committee Chair fees and equity-based grants of nonqualified stock options to purchase shares of VF Common Stock and restricted awards (restricted stock or restricted stock units (“RSUs”)) under the V.F. Corporation 1996 Stock Compensation Plan, as amended (the “1996 Plan”). The Board sets directors’ compensation annually based on analysis of information provided by the independent compensation consultant to the Compensation Committee regarding director compensation at publicly traded companies of a size comparable to VF. The following describes our fiscal 2024 non-employee director compensation:

 

COMPENSATION ELEMENT    DIRECTOR COMPENSATION PROGRAM

Annual Retainer

   $100,000

Annual Equity Retainer

   Approximately $180,0001 (split approximately equally between options and RSUs)

Committee Fees

   None

Chair Fee

   $200,000

Lead Director or Interim Chair Fee

   $40,000

Talent and Compensation and Audit Committee Chair Fee

   $35,000

Governance and Corporate Responsibility and Finance Committee Chair Fee

   $25,000

Meeting Fee for Board meeting in excess of ten meetings during the year

   $2,000 per meeting2

Special Assignments in connection with Board or Committee Activity

   $1,000 per day per assignment2

Stock Ownership Guidelines

   Stock ownership with a fair market value equal to five times the annual retainer3

 

(1)

The actual dollar value for options and RSUs awarded to directors varies slightly due to sizing of equity awards, and for fiscal 2024 it was $182,826. Mr. Edwards received a pro-rated equity retainer of $70,889 due to his election to the Board effective October 22, 2023. Ms. Brown received a pro-rated equity retainer of $23,508 due to her election to the Board effective February 14, 2024. Terms of the awards are described in the footnotes to the fiscal 2024 Independent Director Compensation table below.

 

(2)

The Compensation Committee and Board determined that no additional per meeting or special assignment fees would be paid to directors for fiscal 2024.

 

(3)

Among other factors, the Committee may consider fluctuation in the price of VF Common Stock in determining whether a director satisfies the guidelines. All of the current directors have met the guideline targets for director stock ownership except for Ms. Grossman and Messrs. Cho, Edwards and Tanner, who are in a five-year period to achieve the guideline ownership level.

Mr. Darrell, the only director who is an employee of VF, does not receive any compensation in addition to his regular compensation as our President and CEO for service on the Board and attendance at meetings of the Board or any of its committees. Mr. Dorer received compensation for his service as a non-employee director for the fiscal 2024 period following Mr. Darrell’s appointment as our President and CEO effective July 2023. These amounts are reported in the Summary Compensation Table. VF does not provide pension, medical or life insurance benefits to its non-employee directors.

Each non-employee director may elect to defer all or part of his or her retainer and fees into equivalent units of VF Common Stock under the VF Deferred Savings Plan for Non-Employee Directors. All VF Common Stock equivalent units receive dividend

 

30    /    VF Corporation 2024 Proxy Statement


CORPORATE GOVERNANCE AT VF

 

equivalents. Deferred sums, including VF Common Stock equivalent units, are payable in cash to the participant upon termination of service or such later date specified in advance by the participant. Six directors elected to defer all of their cash compensation in calendar year 2023, and five directors elected to defer all of their cash compensation in calendar year 2024.

VF reimburses non-employee directors for travel and lodging expenses incurred in the performance of their duties. Directors traveling on VF business are covered by VF’s business travel accident insurance policy which generally covers all VF employees and directors. Directors are encouraged to attend formal training programs in areas relevant to the discharge of their duties as directors. VF reimburses expenses incurred by directors attending such programs. Directors are also eligible for discounts on VF products equal to discounts available to all employees of VF.

FISCAL 2024 INDEPENDENT DIRECTOR COMPENSATION

 

DIRECTOR   

FEES
EARNED OR PAID IN
CASH(1)

($)

   RSU
AWARDS(2)
($)
   OPTION
AWARDS(3)
($)
   ALL OTHER
COMPENSATION(4)
($)
   TOTAL
($)

Caroline T. Brown(5)

     $ -0-      $ 10,182      $ 13,326      $ -0-      $ 23,508

Richard T. Carucci(6)

       274,313        90,001        92,825        -0-        457,139

Alexander K. Cho

       100,000        90,001        92,825        -0-        282,826

Juliana L. Chugg

       135,000        90,001        92,825        10,000        327,826

Trevor A. Edwards(7)

       25,000        30,990        39,899        -0-        95,889

Mark S. Hoplamazian

       100,000        90,001        92,825        -0-        282,826

Laura W. Lang

       100,000        90,001        92,825        -0-        282,826

W. Rodney McMullen

       135,000        90,001        92,825        -0-        317,826

Clarence Otis, Jr.

       100,000        90,001        92,825        -0-        282,826

Carol L. Roberts

       125,000        90,001        92,825        -0-        307,826

Matthew J. Shattock

       100,000        90,001        92,825        -0-        282,826

 

(1)

Messrs. Carucci, Cho, Hoplamazian, McMullen, and Shattock and Ms. Chugg elected to defer all of their cash compensation in calendar year 2023. Messrs. Carucci, Cho, Hoplamazian, McMullen, and Shattock elected to defer all of their cash compensation in calendar year 2024.

 

(2)

Each director serving in fiscal 2024 other than Mr. Edwards and Ms. Brown was awarded 5,014 RSUs on May 26, 2023. Mr. Edwards was awarded 2,212 RSUs on November 2, 2023. Ms. Brown was awarded 632 RSUs on February 21, 2024. The value in this column is the grant date fair value ($17.95, $14.01 and $16.11 per RSU for the RSUs awarded on May 26, 2023, November 2, 2023 and February 21, 2024, respectively) computed in accordance with FASB ASC Topic 718. The assumptions used and the resulting weighted average value of RSUs granted during fiscal 2024 are summarized in Note 19 to VF’s consolidated financial statements included in its Annual Report on Form 10-K for the year ended March 30, 2024. These RSUs, which are vested and non-forfeitable at grant, remained outstanding on March 30, 2024, and at that date each non-employee director granted RSUs in fiscal 2024 held a total of 5,014 RSUs other than Mr. Edwards, who held a total of 2,212 RSUs, and Ms. Brown, who held a total of 632 RSUs. RSUs earn dividend equivalents and are settled in shares of VF Common Stock one year after the date of grant.

 

(3)

Each director serving in fiscal 2024 other than Mr. Edwards and Ms. Brown was awarded options to purchase 15,733 shares of VF Common Stock on May 26, 2023. Mr. Edwards was awarded options to purchase 6,939 shares of VF Common Stock on November 2, 2023. Ms. Brown was awarded options to purchase 1,983 shares of VF Common Stock on February 21, 2024. The exercise price of the options is $17.95 per share with respect to the options awarded on May 26, 2023, $14.01 with respect to the options awarded on November 2, 2023 and $16.11 with respect to options awarded on February 21, 2024. The value in this column is the grant date fair value ($5.90, $5.75, and $6.72 per option for the options awarded on May 26, 2023, November 2, 2023 and February 21, 2024, respectively) computed in accordance with FASB ASC Topic 718. The valuation assumptions used and the resulting weighted average value of stock options granted during fiscal 2024 are summarized in Note 19 to VF’s consolidated financial statements included in its Annual Report on Form 10-K for the year ended March 30, 2024. Options granted to non-employee directors have an exercise price equal to the fair market value of a share of VF Common Stock at the date of grant, are non-forfeitable, have a stated term of ten years and become exercisable one year after the date of grant. Upon a director’s separation from the Board, options are exercisable for 36 months but not after the expiration of the option term. Options to purchase shares of VF Common Stock were outstanding at the end of fiscal 2024 for each non-employee director as follows: Caroline T. Brown, 1,983; Richard T. Carucci, 63,148; Alexander K. Cho, 21,136; Juliana L. Chugg, 63,148; Benno Dorer, 46,778; Trevor A. Edwards, 6,939; Mark S. Hoplamazian, 63,148; Laura W. Lang, 63,148; W. Rodney McMullen, 57,667; Clarence Otis, Jr., 63,148; Carol L. Roberts, 51,387; and Matthew J. Shattock, 63,148.

 

(4)

The amount in this column reflects charitable contributions made by VF in Ms. Chugg’s name to designated charitable organizations, in recognition of Ms. Chugg’s efforts leading the search for a new CEO, in fiscal 2024.

 

(5)

Ms. Brown was elected to the Board effective February 14, 2024. She resigned from the Board effective May 29, 2024.

 

(6)

Mr. Carucci was elected as Interim Chair of the Board in December 2022 and as Chair of the Board effective July 2023.

 

(7)

Mr. Edwards was elected to the Board effective October 22, 2023.

 

VF Corporation 2024 Proxy Statement    /    31


ITEM NO. 2

Proposal to Approve Compensation of Named Executive Officers as Disclosed in This Proxy Statement

At the meeting, VF shareholders will be asked for an advisory shareholder vote to approve the compensation of VF’s named executive officers, as such compensation is disclosed in this proxy statement pursuant to the disclosure rules of the SEC.

As required by Section 14A of the Exchange Act, shareholders are being asked to vote on the following resolution:

“Resolved, that the shareholders approve the compensation of VF’s executive officers named in the Summary Compensation Table, as disclosed in VF’s Proxy Statement dated June 11, 2024, including the Compensation Discussion and Analysis, the compensation tables and other narrative executive compensation disclosures.”

Please refer to the section titled “Executive Compensation” of this proxy statement for a detailed discussion of VF’s executive compensation principles and practices and the fiscal 2024 compensation of our named executive officers.

VF’s executive compensation program has consistently met its objectives in recent years, enabling VF to attract and retain capable executives, provide incentives for achieving and exceeding VF’s financial goals and aligning the financial objectives of VF’s executives with those of shareholders.

VF’s operating performance was negatively impacted during fiscal 2024 amidst ongoing and substantial commercial challenges led by continuing declines at Vans®, reflecting a lack of products and innovation that resonate with our consumers, as well as continued weakness across channels and brands in the Americas region as a result of elevated inventory levels and poor operating performance in our home market. Coupled with the backdrop of a tough macroeconomic environment, which also impacted the retail industry more broadly, we were disappointed with VF’s performance.

Furthermore, fiscal 2024 was a year of transitions for VF, as Bracken Darrell was appointed VF’s President and CEO in July 2023, following an extensive search for a new CEO. Mr. Darrell quickly implemented a number of necessary actions to support a turnaround of VF’s business, including a comprehensive transformation program, Reinvent, to improve our brand-building and operational execution and address the following near-term key priorities:

 

 

improve performance in North America,

 

 

accelerate the Vans® turnaround,

 

 

significantly reduce VF’s fixed costs, and

 

 

reduce leverage.

VF has made progress advancing Reinvent, specifically:

 

 

ending fiscal 2024 with inventory reductions that helped deliver $1 billion in operating cash flow and over $800 million in free cash flow*,

 

 

reducing net debt* at the end of fiscal 2024 by approximately $540 million relative to the prior fiscal year, and

 

 

working with a sense of urgency to turn around Vans® and improve profitability, including the recently announced appointment of Sun Choe as its Global Brand President, taking deep inventory reset actions, simplifying our product lineup, introducing a sustained level of investment in design and innovation, and sharply focusing our marketing efforts by shifting to fewer, deeper campaigns that are aligned and integrated with our product launches to drive higher return on investment.

In addition, VF’s successful implementation of Reinvent depends on the strong performance of its new global commercial organization, led by VF’s Chief Commercial Officer, Martino Scabbia Guerrini, an 18-year veteran of VF, executing in alignment with global brand strategies. We believe the new commercial structure, including the establishment of the Americas regional platform, will drive our integrated marketplace strategy with speed and agility, enabling clear focus on strategic key wholesale partners; elevate our retail execution in the direct-to-consumer channel, across both brick-and-mortar and e-commerce; and drive commercial excellence through our operating model, scaling new capabilities and best practices across the regions.

 

32    /    VF Corporation 2024 Proxy Statement


ITEM NO. 2

 

Notable full year fiscal 2024 results include:

 

 

Revenue of $10.5 billion, down 10% (down 10% in constant dollars**)

 

 

The North Face® revenue up 2% (up 1% in constant dollars**)

 

 

Vans® revenue down 24% (down 25% in constant dollars**)

 

 

Americas revenue down 18% (down 19% in constant dollars**)

 

 

EMEA revenue flat (down 4% in constant dollars**)

 

 

APAC revenue up 3% (up 7% in constant dollars**)

 

 

Total cash shareholder returns of $303 million through dividends

 

 

Recorded non-cash impairment charges totaling $508 million related to the Timberland®, Dickies® and Icebreaker® reporting unit goodwill

 

 

A net increase of $696 million (excluding the impact of the reversal of accrued interest income) to income tax expense resulting from court decisions regarding Timberland® income inclusion timing and Belgium’s excess profit tax regime

As we continue to advance Reinvent, we will continue making strategic investments in our portfolio of iconic, deeply loved brands while returning to operational excellence in order to reignite VF-wide growth. The executive compensation program described in the Compensation Discussion and Analysis below aligns with our pay-for-performance philosophy, and is structured to drive financial and operational performance and long-term shareholder value creation.

As discussed below in the Compensation Discussion and Analysis, compensation in fiscal 2024 for each named executive officer was consistent with our pay-for-performance philosophy.

Although, as an advisory vote, this proposal is not binding upon VF or the Board, the Compensation Committee, which is composed solely of independent directors and is responsible for making decisions regarding the amount and form of compensation paid to VF’s executive officers, will carefully consider the shareholder vote on this matter, along with other expressions of shareholder views it receives on specific policies and desirable actions. If there are a significant number of unfavorable votes, we will seek to understand the concerns that influenced the vote and address them in making future decisions affecting the executive compensation program.

The VF Board of Directors unanimously recommends that you vote “FOR” the approval of the compensation of named executive officers as disclosed in this proxy statement.

 

*

“Free cash flow” is defined by VF as cash flow from operations less capital expenditures and software purchases. “Net debt” is defined by VF as short and long-term borrowings less cash and cash equivalents.

 

**

“Constant dollar” amounts exclude the impact of translating foreign currencies into U.S. dollars. Reconciliations of “reported” amounts in accordance with U.S. generally accepted accounting principles (“GAAP”) to constant currency amounts are presented in the supplemental financial information included with the earnings press release for the fourth quarter of fiscal 2024 filed as Exhibit 99.1 to the Company’s Current Report on Form 8-K filed with the SEC on May 22, 2024.

 

VF Corporation 2024 Proxy Statement    /    33


EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

EXECUTIVE SUMMARY

Our Named Executive Officers (NEOs) for Fiscal 2024:

 

NAME    TITLE

Bracken Darrell

   President and Chief Executive Officer

Matthew Puckett

   Executive Vice President and Chief Financial Officer

Martino Scabbia Guerrini

   Executive Vice President, Chief Commercial Officer and President, Emerging Brands

Nicole Otto

   Global Brand President, The North Face

Brent Hyder

   Executive Vice President and Chief People Officer

Kevin Bailey

   Executive Vice President and Chief Transformation Officer

Benno Dorer

   Former Interim President and Chief Executive Officer

Management Transitions

Mr. Darrell was appointed President and Chief Executive Officer (“CEO”), effective July 17, 2023. Mr. Darrell succeeded Mr. Dorer, who was then serving as our Interim CEO. Mr. Dorer returned to serving as a non-employee director of the Board, also effective July 17, 2023. In September 2023, Brent Hyder was appointed Executive Vice President and Chief People Officer.

On October 30, 2023, we announced Reinvent, VF’s comprehensive business transformation program. As part of Reinvent, Mr. Scabbia Guerrini was promoted to the newly created role of Chief Commercial Officer while remaining responsible for our Emerging Brands. In connection with Reinvent, on October 30, 2023 Mr. Bailey transitioned from the position of Global Brand President, Vans to the role of Chief Transformation Officer leading Reinvent. On May 22, 2024, we announced that Mr. Puckett will depart VF effective July 8, 2024. On June 3, 2024, we announced that Ms. Otto will depart from VF effective June 14, 2024. Each of Mr. Puckett and Ms. Otto will receive certain severance benefits following their departure, as described below in the section entitled “Potential Payments Upon Change in Control, Retirement or Termination of Employment – Payments Upon Termination Without Cause”.

VF Fiscal 2024 Financial and Operational Highlights

VF’s operating performance was negatively impacted during fiscal 2024 amidst ongoing and substantial commercial challenges led by continuing declines at Vans®, reflecting a lack of products and innovation that resonate with our consumers, as well as continued weakness across channels and brands in the Americas region as a result of elevated inventory levels and poor operating performance in our home market. Coupled with the backdrop of a tough macroeconomic environment, which also impacted the retail industry more broadly, we were disappointed with VF’s performance.

Furthermore, fiscal 2024 was a year of transitions for VF, as Mr. Darrell was appointed CEO in July 2023, following an extensive search for a new CEO. Mr. Darrell quickly implemented a number of necessary actions to support a turnaround of VF’s business, including Reinvent, to improve our brand-building and operational execution and address the following near-term key priorities:

 

 

improve performance in North America,

 

 

accelerate the Vans® turnaround,

 

 

significantly reduce VF’s fixed costs, and

 

 

reduce leverage.

VF has made progress advancing Reinvent, specifically:

 

 

ending fiscal 2024 with inventory reductions that helped deliver $1 billion in operating cash flow and over $800 million in free cash flow*,

 

34    /    VF Corporation 2024 Proxy Statement


EXECUTIVE COMPENSATION

 

 

reducing net debt* at the end of fiscal 2024 by approximately $540 million relative to the prior fiscal year, and

 

 

working with a sense of urgency to turn around Vans® and improve profitability, including the recently announced appointment of Sun Choe as its Global Brand President, taking deep inventory reset actions, simplifying our product lineup, introducing a sustained level of investment in design and innovation, and sharply focusing our marketing efforts by shifting to fewer, deeper campaigns that are aligned and integrated with our product launches to drive higher return on investment.

In addition, VF’s successful implementation of Reinvent depends on the strong performance of its new global commercial organization, led by VF’s Chief Commercial Officer, Mr. Scabbia Guerrini, an 18-year veteran of VF, executing in alignment with global brand strategies. We believe the new commercial structure, including the establishment of the Americas regional platform, will drive our integrated marketplace strategy with speed and agility, enabling clear focus on strategic key wholesale partners; elevate our retail execution in the direct-to-consumer channel, across both brick-and-mortar and e-commerce; and drive commercial excellence through our operating model, scaling new capabilities and best practices across the regions.

Notable full year fiscal 2024 results include:

 

 

Revenue of $10.5 billion, down 10% (down 10% in constant dollars**)

 

 

The North Face® revenue up 2% (up 1% in constant dollars**)

 

 

Vans® revenue down 24% (down 25% in constant dollars**)

 

 

Americas revenue down 18% (down 19% in constant dollars**)

 

 

EMEA revenue flat (down 4% in constant dollars**)

 

 

APAC revenue up 3% (up 7% in constant dollars**)

 

 

Total cash shareholder returns of $303 million through dividends

 

 

Recorded non-cash impairment charges totaling $508 million related to the Timberland®, Dickies® and Icebreaker® reporting unit goodwill

 

 

A net increase of $696 million (excluding the impact of the reversal of accrued interest income) to income tax expense resulting from court decisions regarding Timberland® income inclusion timing and Belgium’s excess profit tax regime

As we continue to advance Reinvent, we will continue making strategic investments in our portfolio of iconic, deeply loved brands while returning to operational excellence in order to reignite VF-wide growth. The executive compensation program described in this Compensation Discussion and Analysis aligns with our pay-for-performance philosophy, and is structured to drive financial and operational performance and long-term shareholder value creation.

 

*

“Free cash flow” is defined by VF as cash flow from operations less capital expenditures and software purchases. “Net debt” is defined by VF as short and long-term borrowings less cash and cash equivalents.

 

**

“Constant dollar” amounts exclude the impact of translating foreign currencies into U.S. dollars. Reconciliations of “reported” amounts in accordance with U.S. generally accepted accounting principles (“GAAP”) to constant currency amounts are presented in the supplemental financial information included with the earnings press release for the fourth quarter of fiscal 2024 filed as Exhibit 99.1 to the Company’s Current Report on Form 8-K filed with the SEC on May 22, 2024.

Impact of Fiscal 2024 Performance on Incentive Payouts

Given our overall financial performance in fiscal 2024, the Talent and Compensation Committee (the “Committee”) determined that VF’s performance against pre-established enterprise financial metrics (weighted 80% for our CEO and 50% for our other executives) was below the minimum pre-established financial thresholds and resulted in no payout for those enterprise financial metrics under VF’s Annual Incentive Plan (“AIP”) for fiscal 2024. The remaining portion of VF’s fiscal 2024 AIP weightings included Individual Strategic Objectives (weighted 30% for our executives, excluding our CEO) focused on each executive’s individual area of accountability and the VF Enterprise Scorecard (weighted 20% for all our executives, including our CEO) which focused on three pillars key to our short-term strategic priorities: Strategy, Operations and People goals. For these remaining elements, the Committee determined that our NEOs would not receive any payout. Thus, the Committee awarded no payouts to NEOs under the fiscal 2024 AIP. Mr. Dorer was not eligible to participate in the AIP due to the transitional nature of his role as Interim CEO. The performance payout under VF’s 2004 Long-Term Incentive Plan (“LTIP,” formerly known as the 2004 Mid-Term Incentive Plan) for the fiscal 2022-2024 performance period was below the minimum of pre-established financial thresholds and resulted in zero payout. Details can be found on page 45 and on page 46 for fiscal 2022-2024 LTIP goals.

 

VF Corporation 2024 Proxy Statement    /    35


EXECUTIVE COMPENSATION

 

VF’s Compensation Principles

Our executive compensation program is designed to align our executives’ interests with those of our shareholders, based on the following core principles:

 

   

Pay for Performance

  

  A significant portion of each executive’s total direct compensation is at-risk, subject to fluctuation based on VF’s financial performance and individual performance(1)

 

  The at-risk components of total compensation targets are annual cash incentives and long-term equity compensation

Alignment with Business Strategy

  

  Incentives are designed to motivate VF’s executives by providing payments for achieving and exceeding goals aligned with VF’s annual and long-term business plan and strategic priorities

Shareholder Value Creation

  

  Pay is directly linked to VF’s share price and/or the achievement of short-term and long-term performance goals designed to foster the creation of sustainable long-term shareholder value

Market Competitive Pay

  

  We provide market-competitive programs that enable VF to attract and retain highly talented individuals

 

  Competitive external peer group data (described below) (the “Peer Group Data”) are used to establish target total direct compensation for each NEO

Delivery of Individual Strategic

Objectives

  

  Individual goals and metrics focus on financial and non-financial goals applicable to each executive’s area of accountability

 

  All individual performance goals are approved by the Committee and structured around key drivers of VF’s strategic growth plans and value creation model

 

(1)

Except for Mr. Dorer in his role of Interim CEO, as described above

Fiscal 2024 Key Compensation Program Designs

For fiscal 2024 the Committee made design changes to VF’s Annual Incentive Plan to focus on critical drivers of financial performance and align executives with our short- and long-term strategic priorities, which support long-term shareholder value creation. The design of the LTIP remained unchanged from fiscal 2023. An overview of both fiscal 2024 incentive plans is highlighted in the table below.

 

FISCAL 2024 KEY COMPENSATION PROGRAM DESIGNS
Annual Incentive Plan   

Aligned weighting on metrics that measure top line growth, bottom line profitability, and individual performance

 

  Continued with an absolute performance metric for Total Revenue and Operating Income goals

 

  Continued with Individual Strategic Objectives focused on each executive’s area of accountability (excluding the CEO and interim CEO)

 

  Introduced the VF Enterprise Scorecard, focused on Strategy, Operations and People

 

  Kept maximum payout opportunity of 200%

Long-Term Incentive Plan   

No changes were made to the Performance-Based Restricted Stock Unit Awards (“PRSUs”)

 

  Continued with two equally-weighted core metrics to be measured over three fiscal years: Revenue CAGR and Gross Margin Percentage Expansion

 

  Continued to use TSR against the S&P 500 Consumer Discretionary Index companies as a modifier to core performance results

 

36    /    VF Corporation 2024 Proxy Statement


EXECUTIVE COMPENSATION

 

Our Governance Practices

Our executive compensation practices support good governance and mitigate excessive risk-taking. Below we highlight key compensation practices that we have implemented in our compensation program to promote the interests of shareholders and ensure responsible compensation and governance practices:

 

WHAT WE DO

LOGO    Annual “say-on-pay” advisory vote for shareholders, with robust engagement outreach to understand and respond to feedback

 

LOGO    Pay-for-performance emphasis with a balance of short- and long-term incentives, using an array of key performance metrics

LOGO    Alignment of executive compensation with shareholder returns through equity ownership and equity-based awards

 

LOGO    Robust stock ownership guidelines for executives

 

LOGO    Clawback provisions for cash and equity performance-based compensation (compliant with SEC and NYSE regulations)

 

LOGO    Compensation consultant to the Committee is independent and free of conflicts of interest

LOGO    Long-term incentive compensation tied to VF’s TSR relative to a pre-defined index

LOGO    “Double trigger” required for severance under change-in-control agreements and for accelerated vesting of equity awards

WHAT WE DO NOT DO

LOGO   No excise tax gross-up payments

 

LOGO   No back dating or re-pricing of stock options and stock appreciation rights

LOGO   No hedging or pledging of VF Common Stock

 

LOGO   No employment agreements for U.S.-based executive officers

LOGO   None of the NEOs have contractual rights to receive separation payments if they terminate their employment or are terminated with cause prior to a change in control of VF

   

 

End of Executive Summary

2023 SAY-ON-PAY RESULTS AND SHAREHOLDER ENGAGEMENT

At our 2023 Annual Meeting, the advisory say-on-pay proposal received approximately 88% support of the votes cast. Following the 2023 Annual Meeting, we conducted a director-driven extensive shareholder engagement effort, paying particular attention to investors’ feedback regarding our executive compensation program, the alignment between pay and performance and our incentive compensation metrics.

We invited our top shareholders, representing over 70% of our outstanding share ownership and including our top 18 shareholders, to engage and share their perspectives with us. Our engagement team, comprised of our Chair of the Board, Chair of the Talent and Compensation Committee and management representatives from our legal, investor relations, and human resources teams, met with 15 shareholders representing over 40% of our outstanding shares. Our Chair of the Board or Chair of the Talent and Compensation Committee participated in a majority of those meetings. We also engaged with representatives from Glass Lewis to gain their perspective on matters highlighted in their proxy analysis published in advance of our 2023 Annual Meeting.

In our engagement meetings, we discussed with our shareholders, among other topics, our executive compensation program design, pay and performance alignment, incentive compensation metrics, strategic objectives under the AIP, and the use of special equity awards.

 

VF Corporation 2024 Proxy Statement    /    37


EXECUTIVE COMPENSATION

 

A majority of shareholders we met with were generally supportive of our approach to executive compensation and noted favorably the sizing and design of the compensation granted to our new CEO, our thoughtful and simplified compensation structure, our pay for performance philosophy, and our long-term incentives being substantially performance based.

While shareholders had diverse and sometimes opposing views on various aspects of our executive compensation program, below is a summary of the key feedback themes we heard and the response of the Talent and Compensation Committee:

 

TOPIC   FEEDBACK   OUR RESPONSIVE ACTIONS AND PERSPECTIVE
Pay and Performance Alignment   Some shareholders wanted to understand whether we believe our Individual Strategic Objectives are working to incentivize our executives  

  For fiscal 2024, considering below-threshold performance under the VF enterprise financial metrics, the Committee determined to assess Individual Strategic Objectives payouts for NEOs who participated in the fiscal 2024 AIP based solely on financial performance of their areas of accountability to the extent their pre-set goals included financial metrics.

 

  For our Chief People Officer, considering VF’s overall financial performance, the committee determined he would not receive any payout for his Individual Strategic Objectives.

Talent Management   Some shareholders expressed concerns around attrition rates, loss of talent and turnover  

  The Committee worked with our CEO to prioritize the appointment of a new Chief People Officer with the expectation that the Committee and management would continue to enhance the focus on VF’s People Strategy in alignment with VF’s business strategy and operating model.

 

  VF will continue to view talent management as an important topic and area of focus.

Performance Metrics Selection   Some shareholders shared views that we consider the use of capital efficiency incentive metrics such as free cash flow or return on invested capital  

  Our fiscal 2024 AIP design includes a free cash flow metric for one of our NEOs for whom such a metric is the most relevant.

 

  The Committee will continue to consider appropriate performance metrics for the incentive program design in the future.

Feedback from our shareholders is a critical part of VF’s and the Committee’s approach to designing our executive compensation program. Our proactive shareholder engagement program is described in “Corporate Governance at VF – Shareholder Outreach and Engagement” above. We continue to provide an open forum to each shareholder to discuss and comment on any aspects of VF’s executive compensation program. The Committee remains committed to understanding and being responsive to shareholder feedback.

COMPENSATION PROGRAMS

The fundamental philosophy of our executive compensation programs is to pay for performance through the alignment of our executives’ pay to the achievement of short- and long-term business strategies of VF.

Our programs are designed to balance fixed and performance-based compensation components and incentivize responsible achievement of multiple operating goals over one- and three-year periods. For the purpose of valuing total direct compensation, the performance-based elements are valued at their grant date at target levels. Such awards also provide for above- and below-target payout levels and thereby directly motivate executives to achieve VF’s business goals, reward them for achieving and exceeding these goals and reduce compensation below target levels if goals are not achieved. No awards will be earned if a minimum threshold level of performance is not achieved.

 

38    /    VF Corporation 2024 Proxy Statement


EXECUTIVE COMPENSATION

 

COMPONENTS OF OUR PROGRAMS FOR FISCAL 2024

 

TYPE   COMPONENT   TERMS   OBJECTIVE  

PERFORMANCE/ 

VESTING

PERIOD

Fixed Compensation  

Annual Base Salary

– Cash

 

  Fixed pay reflective of an executive’s role, responsibilities and individual performance

 

  Reviewed annually

 

  Competitively compensate executives for their level of responsibility, skills, experience and sustained individual contribution

  N/A
Performance- Based Compensation   Annual Incentive Awards – Cash  

  Variable, performance-based cash compensation earned based on achieving pre-established annual goals

 

  Annual payouts range from 0% to 200% of the targeted incentive opportunity

 

  Link compensation to annual operating and strategic performance objectives

  One Year

 

  Long-term Equity Incentive Awards – PRSUs – Weighted 50% of Total Long-Term Equity Incentives  

  Variable, performance-based equity compensation earned based on achieving pre-established financial goals and relative TSR over a three-year performance period

 

  Payouts range from 0% to 200% of the targeted incentive opportunity based on financial performance (further modified up to +/- 25% based on the relative TSR modifier)

 

  Generally vest at the end of the three-year performance period

 

  Dividend equivalent units accumulate during the vesting period and are only paid on earned shares

 

  Paid in shares of VF Common Stock upon vesting

 

  Link rewards to long-term operating performance and relative TSR

 

  Link rewards to shareholder value creation through stock price growth

 

  Aid in retention

 

  Three Years
 

 

  Long-term Equity Incentive Awards – Stock Options – Weighted 50% of Total Long-Term Equity Incentives  

  Generally vest one third each year for three years, with each vesting occurring on the anniversary of the grant date

 

  Expire after ten years

 

  Granted at fair market value

 

  Link rewards to shareholder value creation through stock price growth over an extended period

 

  Aid in retention

  Up to Ten Years

In establishing the components of executive compensation, the Committee, in consultation with its independent consultant, assesses whether the program’s terms promote unnecessary risk-taking. In performing this assessment, the Committee reviews such compensation design elements as pay mix, performance metrics, performance goals and payout curves, payment timing and adjustments, equity incentives, stock ownership requirements, clawback provisions and VF’s trading policies. After performing this analysis, the Committee has concluded that the program does not promote excessive or unnecessary risk-taking that is reasonably likely to have a material adverse impact on the Company.

 

VF Corporation 2024 Proxy Statement    /    39


EXECUTIVE COMPENSATION

 

FISCAL 2024 MANAGEMENT TRANSITIONS AND RELATED FISCAL 2024 COMPENSATION DECISIONS

The following information relates to key management transitions that occurred in fiscal 2024 and related compensation decisions, as well as VF’s fiscal 2024 compensation program as applicable to the NEOs.

Mr. Darrell’s Appointment to President and Chief Executive Officer

On June 20, 2023, we announced that Mr. Darrell was appointed President and CEO. Mr. Darrell succeeded Mr. Dorer effective July 17, 2023 (the “Appointment Date”). In consideration for his employment with VF, Mr. Darrell received an annual base salary of $1,300,000, a target annual bonus opportunity of 175% of his annual base salary, pro-rated as of the Appointment Date and an annual long-term incentive plan award with a target value of $9,000,000. In respect of certain compensation that Mr. Darrell forfeited from his prior employer, he received equity awards with an aggregate grant date fair value of $3,000,000, 50% in the form of time-vesting restricted stock units (“RSUs”) and 50% in the form of stock options, with each award vesting 50% on the first anniversary of the Appointment Date and 50% on the second anniversary of the Appointment Date, subject to his continued employment through the applicable vesting date, subject to certain other terms and conditions. Mr. Darrell’s compensation for fiscal 2024 is reflected in the Summary Compensation Table.

Mr. Hyder’s Appointment to Executive Vice President and Chief People Officer

Mr. Hyder’s appointment as Executive Vice President and Chief People Officer was effective September 5, 2023. Mr. Hyder’s compensation package includes an annual base salary of $700,000, a target annual bonus opportunity of 100% of his annual base salary, pro-rated as of his employment start date, and an annual long-term incentive plan award with a target value of $2,000,000, pro-rated as of his employment start date. Mr. Hyder also received time-vesting RSUs with a grant date fair value of $6,000,000, which will cliff-vest on the third anniversary of the grant date, so long as he remains employed by VF on the vesting date, subject to certain other terms and conditions. The RSU award was intended to compensate Mr. Hyder for awards that he forfeited from his prior employer upon accepting our employment offer. Mr. Hyder’s compensation for fiscal 2024 is reflected in the Summary Compensation Table.

Mr. Scabbia Guerrini’s Promotion to Executive Vice President and Chief Commercial Officer

On October 30, 2023, we announced the promotion of Mr. Scabbia Guerrini, previously Executive Vice President and President, EMEA, APAC and Emerging Brands, to the position of Executive Vice President, Chief Commercial Officer and President, Emerging Brands, effective October 16, 2023. In connection with Mr. Scabbia Guerrini’s promotion, his compensation includes an annual base salary of CHF 830,000, effective November 1, 2023, and a promotion-based award of time-vesting RSUs with a grant date fair value of $2,500,000 which will cliff-vest on the second anniversary of the grant date, so long as he remains employed by VF on the vesting date, subject to certain other terms and conditions. The promotion award was intended to recognize his increased responsibility over a key part of VF’s transformation of its global commercial engine and leadership for all regions, including Americas, EMEA and APAC. Mr. Scabbia Guerrini’s compensation for fiscal 2024 is reflected in the Summary Compensation Table.

Mr. Dorer’s Resignation as Interim President and Chief Executive Officer

Mr. Dorer resigned as Interim President and CEO when Mr. Darrell became the President and CEO. On June 16, 2023, the Board approved a completion bonus for him in the amount of $300,000, and approved the vesting of the unvested portion of the RSU award that was granted to him upon commencing service as Interim CEO. Mr. Dorer’s compensation for fiscal 2024 is reflected in the Summary Compensation Table. Mr. Dorer did not receive any compensation for service as a member of our Board while he was employed as our Interim CEO. However, following Mr. Dorer’s resignation as Interim CEO, Mr. Dorer returned to serving as a non-employee director of the Board effective July 17, 2023. The Committee approved the prorated payment of director compensation to Mr. Dorer for service on the Board and attendance at meetings of the Board or any of its committees, in connection with the resumption of his service as a non-employee director. Mr. Dorer’s non-employee director compensation for fiscal 2024 is reflected in Note 7 to the Summary Compensation Table.

 

40    /    VF Corporation 2024 Proxy Statement


EXECUTIVE COMPENSATION

 

FISCAL 2024 COMPENSATION DECISIONS

For fiscal 2024, the portions of target total direct compensation for each of the compensation elements for the NEOs were as depicted below. Messrs. Darrell, Hyder and Scabbia Guerrini’s target compensation mix excludes the special equity awards granted to them in fiscal 2024, as described below in the section entitled “Elements of Compensation – Retention and Special Awards.” Mr. Dorer’s target compensation reflects the transitional nature of his appointment as our Interim CEO and consists of base salary only. The Committee determined that Mr. Dorer would not participate in our AIP nor receive any long-term performance-based incentive compensation.

 

 

LOGO

Elements of Compensation

BASE SALARY

Base salary is designed to compensate executives for their level of responsibility, skills, experience and sustained individual contribution. Base salary is intended to be targeted around median salary levels for equivalent executive positions at companies in the compensation peer group (as described on page 52, the “Peer Group”). The Committee believes that a base salary targeted around comparable median salary levels within the Peer Group provides the foundation for the total compensation package required to attract, retain and motivate executives in alignment with VF’s business strategies.

Individual salaries for the NEOs are reviewed by the Committee annually, as well as at the time of a promotion or other changes in responsibilities. Each NEO is evaluated annually based on several components: key job responsibilities, key accomplishments and performance against annual goals and objectives. The resulting performance evaluations are presented to the Committee to be used in assessing each component of total compensation for each NEO.

Annual base salary increases for each NEO are based on (i) individual specific characteristics, including tenure in position and an assessment of the individual’s performance, (ii) the range around the median comparable salary of the Peer Group for the individual’s position, and (iii) VF’s overall merit increase budget for salaries. In addition, the Committee considers substantial increases in an executive’s responsibilities in setting base salary increases. Generally, base salaries of the NEOs are approved by the Committee and, in the case of the CEO’s base salary, approved by the full Board.

Fiscal 2024 Base Salary Decisions

For fiscal 2024, the Committee reviewed the base salaries for our NEOs and made an adjustment to Mr. Scabbia Guerrini’s salary effective April 1, 2023 as a result of his additional responsibility for the APAC region, and then approved a further adjustment effective November 1, 2023 related to his promotion to the position of Executive Vice President, Chief Commercial Officer and President, Emerging Brands. These increases aligned his fixed compensation more closely around the median comparable salary

 

VF Corporation 2024 Proxy Statement    /    41


EXECUTIVE COMPENSATION

 

of the Peer Group for a similar executive position. Mr. Darrell was appointed to the position of President and CEO effective July 17, 2023, and Mr. Hyder was appointed to the position of Executive Vice President and Chief People Officer effective September 5, 2023. Annual base salary rates for the NEOs for fiscal 2023 and fiscal 2024 are set forth below.

 

EXECUTIVE    FY2023 BASE SALARY    FY2024 BASE SALARY   

% CHANGE VS FY2023

BASE SALARY RATE

Mr. Darrell(1)

       n/a        $1,300,000        n/a

Mr. Puckett

       $  700,000        $  700,000        0.0 %

Mr. Bailey

       $  700,000        $  700,000        0.0 %

Mr. Scabbia Guerrini(2)

       CHF  730,000        CHF  830,000        13.7 %

Ms. Otto

       $  625,000        $  625,000        0.0 %

Mr. Hyder(3)

       n/a        $  700,000        n/a

Mr. Dorer(4)

       $1,300,000        $1,300,000        0.0 %

 

(1)

Mr. Darrell’s salary was effective July 17, 2023, in connection with his appointment as President and CEO.

 

(2)

Mr. Scabbia Guerrini’s salary is denominated and paid in Swiss Francs and reflects an increase effective April 1, 2023 to CHF 785,000 and November 1, 2023 to CHF 830,000 following his promotion to Chief Commercial Officer.

 

(3)

Mr. Hyder’s salary was effective September 5, 2023, in connection with his appointment as Executive Vice President and Chief People Officer.

 

(4)

Mr. Dorer’s service as Interim CEO ended effective July 17, 2023.

ANNUAL INCENTIVE AWARDS

VF maintains the AIP as a cash incentive plan for the NEOs. The AIP focuses executive attention on annual VF performance as measured by pre-established goals. The incentives are designed to motivate VF’s executives by providing payments for achieving and exceeding goals related to VF’s annual business plan and strategic priorities. The AIP framework also applies generally to all eligible participants, including employees who are not NEOs.

The Committee used the competitive external Peer Group Data described below to assist it in establishing target awards for each NEO under the AIP. The Committee establishes each NEO’s target annual incentive opportunity under the AIP after consideration of compensation data and the recommendations of the CEO (with respect to the NEOs other than the CEO) and the Committee’s independent consultant. The Committee also makes a general assessment as to the relative amounts of annual incentives for the NEOs to make sure they are, in the Committee’s judgment, fair and reasonable.

The annual cash incentive targets from fiscal 2023 to fiscal 2024 for the NEOs, as well as the fiscal 2024 payout range, are set forth below (except for Mr. Dorer who did not participate in the AIP in fiscal 2024 due to the interim nature of his employment):

 

EXECUTIVE   

FY2023

ANNUAL CASH

INCENTIVE TARGET

AS % OF ANNUAL

BASE SALARY

 

FY2024

ANNUAL CASH

INCENTIVE TARGET
AS % OF ANNUAL

BASE SALARY(1)

 

FY2024

PAYOUT %

OPPORTUNITY
(% OF TARGET)

Mr. Darrell(2)

       n/a       175 %       0 – 200 %

Mr. Puckett

       100 %       100 %       0 – 200 %

Mr. Bailey

       100 %       110 %       0 – 200 %

Mr. Scabbia Guerrini

       100 %       110 %       0 – 200 %

Ms. Otto

       100 %       110 %       0 – 200 %

Mr. Hyder(3)

       n/a       100 %       0 – 200 %

 

(1)

The target award amounts are set forth in the 2024 Grants of Plan-Based Awards table below.

 

(2)

Mr. Darrell’s Annual Incentive Target of 175% of base salary was effective July 17, 2023 in connection with his appointment as President and CEO.

 

(3)

Mr. Hyder’s Annual Incentive Target of 100% of base salary was effective September 5, 2023 in connection with his appointment as Executive Vice President and Chief People Officer.

 

42    /    VF Corporation 2024 Proxy Statement


EXECUTIVE COMPENSATION

 

Fiscal 2024 Performance Goals and Metrics

Under the AIP, performance goals are set each year by the Committee. For fiscal 2024 the Committee made changes to VF’s compensation programs as described below. Changes made to VF’s AIP performance goals for fiscal 2024 were made to drive a focus on financial performance. VF’s Long-Term Incentive Plan continues to maintain a direct link to relative performance through TSR. The emphasis on absolute financial goals focused on revenue, operating income, and gross margin, coupled with TSR linkage, aligns executives with our short- and long-term strategic priorities, which support long-term shareholder value creation.

Fiscal 2024 Performance Goals

In summary, the Committee chose the following absolute goals as the most impactful drivers of VF’s strategic growth plans and its return to business and earnings growth for fiscal 2024:

 

  

 

  FISCAL 2024 GOAL    EXPLANATION    RATIONALE

 

LOGO

 

 

Total Revenue(1)

  

 

Measures VF’s total revenue performance against absolute targets set in relation to VF’s fiscal 2024 financial plan.

 

  

 

Key measure of top line growth.

 

 

 

Operating Income(2)

  

 

Measures profit from business operations.

 

  

 

Indicates profitability of the company.

 

 

 

Individual Strategic Objectives

  

 

Individual goals and metrics focused on financial and non-financial goals applicable to each executive’s area of accountability.

 

  

 

Performance goals approved by the Committee structured around key drivers of VF’s strategic growth plans and value creation model.

 

 

 

VF Enterprise Scorecard

  

 

Enterprise scorecard focused on Strategy, Operations and People.

  

 

Performance goals approved by the Committee to focus on three pillars key to our short-term strategic priorities.

 

 

(1)

Total Revenue is based on VF’s continuing operations and is measured on a constant currency basis, which is a non-GAAP financial measure that excludes the impact of translating foreign currencies into U.S. dollars. To calculate measures on a constant currency basis, the amounts in the current year for entities reporting in currencies other than the U.S. dollar are translated into U.S. dollars at the foreign exchange rates used in VF’s fiscal 2024 financial plan at the time the Committee set the targets.

 

(2)

Operating Income is based on VF’s continuing operations and reflects the impact of non-GAAP adjustments, which during fiscal 2024 include (i) noncash goodwill impairment charges related to the Timberland, Dickies and Icebreaker reporting units, (ii) costs related to Reinvent, VF’s transformation program, related primarily to severance and employee-related benefits and the net impact of asset disposals and write-downs, and (iii) transaction and deal related activities associated with the review of strategic alternatives for the Global Packs business, consisting of the Kipling®, Eastpak® and JanSport® brands. Operating Income is also measured on a constant currency basis, which is a non-GAAP financial measure that excludes the impact of translating foreign currencies into U.S. dollars. To calculate measures on a constant currency basis, the amounts in the current year for entities reporting in currencies other than the U.S. dollar are translated into U.S. dollars at the foreign exchange rates used in VF’s fiscal 2024 financial plan at the time the Committee set the targets.

The Committee established target performance goals as described below to determine the actual payouts to the executives. While it is the policy of the Committee to provide opportunities for annual incentive compensation for achievement of pre-established performance goals based primarily on financial measures, the Committee also retains discretion to pay bonuses apart from the AIP reflecting its subjective assessment of the value of accomplishments of VF’s executive officers which, in the Committee’s view, cannot always be anticipated in advance or reflected in such pre-established goals.

 

VF Corporation 2024 Proxy Statement    /    43


EXECUTIVE COMPENSATION

 

As shown in the chart below, the Committee aligned the performance goals for all NEOs based on VF Enterprise goals, the VF Enterprise Scorecard and Individual Strategic Objectives. The Committee chose weightings that are intended to strike an appropriate balance between aligning each executive’s individual objectives with VF’s overall corporate objectives while holding the executive accountable for performance in the executive’s particular area of responsibility.

 

 

LOGO

As a key differentiating part of VF’s operating model, our regionally and/or brand based NEOs each drive enterprise financial results and strategic priorities beyond their direct region/brand area(s) of accountability. They bring the unique capability to transition from one leadership role to another, operating with both an enterprise and region or brand mindset. For this reason, for fiscal 2024 the Committee made the decision to continue to hold all NEOs accountable to VF Enterprise performance goals, recognizing their significant impact on overall VF operating results. In addition to VF Enterprise financial goals, the Committee approved the VF Enterprise Scorecard to be applied equally to all NEOs focused on three central pillars key to our short-term strategic priorities: Strategy, Operations and People. The Committee also approved Individual Strategic Objectives focused on financial goals for Messrs. Puckett, Scabbia Guerrini and Bailey and Ms. Otto applicable to each executive’s area of accountability and non-financial goals for Mr. Hyder.

In May 2023, the Committee set target performance goals for fiscal 2024 for the NEOs after considering criteria and weightings recommended by management as well as advice from the Committee’s independent consultant. Mr. Darrell’s weightings were approved by the Committee upon his appointment as President and CEO. Mr. Hyder’s weightings and Individual Strategic Objectives were approved by the Committee following his appointment as Executive Vice President and Chief People Officer. Due to the transitional nature of Mr. Dorer’s role as Interim CEO, the Committee did not grant Mr. Dorer an award opportunity under the AIP and therefore did not set performance goals for purposes of the AIP for him.

The objectives for the VF Performance Targets and each component of the objectives:

 

(1)

exclude the effects of adjustments related to impairment charges, pension curtailment or settlement charges, restructuring charges, other extraordinary items or non-recurring items, and required changes in accounting policies,

 

(2)

are calculated based on continuing operations, and

 

(3)

using the Company’s long-standing methodology, exclude any difference between actual foreign exchange rates and the foreign exchange rates used in VF’s fiscal 2024 financial plan at the time the Committee set the targets.

The performance targets were set in alignment with VF’s strategy to deliver consistent, profitable growth that provides sustainable, long-term returns for VF’s shareholders while considering the shorter-term reality of continuing global industry disruption and VF’s business. The targets reflected a number of factors, including planned synergies, VF’s strategic growth plan and value creation model and long-term commitments to our shareholders as outlined in our strategic 2024 plan.

 

44    /    VF Corporation 2024 Proxy Statement


EXECUTIVE COMPENSATION

 

2024 Annual Incentive Plan Payouts

In determining the payout for fiscal 2024 performance, the Committee considered achievement against all pre-set enterprise and Individual Strategic Objectives as applicable to each NEO as described above. Our overall financial performance against our performance goals, weighted at 80% for the CEO and 50% for all other executives, was below the performance payout threshold and resulted in zero payout for VF Enterprise Goals in fiscal 2024.

The following chart provides a summary of performance against each enterprise goal as applied for each NEO(1):

 

 

LOGO

 

(1)

Mr. Dorer did not participate in the fiscal 2024 AIP due to his Interim CEO role.

Performance Against Individual Strategic Objectives and VF Enterprise Scorecard

The individual strategic objectives, weighted at 30% (excluding the CEO and the Interim CEO), were established by the Committee at the beginning of the fiscal year or following the hiring of a new executive officer. Fiscal 2024 individual strategic objectives were focused on each NEO’s area of accountability as follows:

 

 

Mr. Puckett – Free Cash Flow goals

 

 

Mr. Scabbia Guerrini – EMEA, APAC and Emerging Brands – Revenue and Operating Income goals

 

 

Ms. Otto – Global The North Face – Revenue and Operating Income goals

 

 

Mr. Hyder – Non-financial People related goals aligned to key VF priorities

 

 

Mr. Bailey – Global Vans – Revenue and Operating Income goals

As the performance of all financial goals for the Individual Strategic Objectives for Messrs. Puckett, Scabbia Guerrini and Bailey and Ms. Otto was below the threshold, the Committee determined no payout from the Individual Strategic Objectives. Although Mr. Hyder’s Individual Strategic Objectives were not pre-set financial goals, considering the overall financial performance of VF, the Committee determined that Mr. Hyder would not receive any payout from his Individual Strategic Objectives.

The VF Enterprise Scorecard, weighted 20% for all NEOs, was established by the Committee at the beginning of fiscal 2024. The VF Enterprise Scorecard was designed as a shared scorecard, applicable equally to all NEOs focused on a list of metrics in three key pillars of VF priorities in fiscal 2024: Strategy, Operations and People, intended to help align our near-term focus and facilitate progress toward our long-term strategic objectives.

Although some of the goals of the scorecard were achieved above the threshold, given the overall financial performance of VF, the Committee determined that the NEOs would not receive any payout related to the VF Enterprise Scorecard in fiscal 2024.

PERFORMANCE-BASED RESTRICTED STOCK UNITS

Under the LTIP, executives are awarded PRSUs that give them the opportunity to earn shares of VF Common Stock for performance achieved over three-year cycles. PRSUs provide long-term incentive compensation for executives with the objectives of providing a focus on long-term value and increasing stock ownership. PRSUs are designed to align the interests of VF’s executives with those of shareholders by encouraging the executives to enhance the value of VF Common Stock. In addition, through three-year performance periods, this component of the program is designed to create an incentive for individual executives to remain with VF. Dividend equivalents are paid on the shares actually paid out under the LTIP (no dividend equivalents are paid on any portion of the LTIP award not earned). At the payout date, the cash value of dividend equivalents is converted into additional shares.

 

VF Corporation 2024 Proxy Statement    /    45


EXECUTIVE COMPENSATION

 

Fiscal 2022 – 2024 Performance-Based Awards and Results

In May 2021, the Committee established the following three-year performance goals for the LTIP based on VF’s financial performance metrics as well as a relative performance metric to further align executive compensation with shareholder value creation.

 

FY2022-2024 PERFORMANCE GOALS    WEIGHTING

3-Year Revenue CAGR vs Performance Peer Set

   50%

3-Year TSR vs S&P 500 Consumer Discretionary Index

   50%

The following companies comprise the Performance Peer Set:

 

THE PERFORMANCE PEER SET

Adidas AG*

  Deckers Outdoor Corporation   Moncler S.p.A.   Ralph Lauren Corporation*

Asics

  Gap, Inc.*   Nike, Inc.*   Skechers USA, Inc.

Canada Goose Holdings Inc.

  Levi Strauss and Company*   Puma SE   Under Armour, Inc.*
The Columbia Sportswear Company   lululemon athletica, inc.*   PVH Corporation*   Wolverine World Wide, Inc.

 

*

Also represents a Compensation Peer Group company for compensation data (see page 52 for additional information about the Compensation Peer Group).

For purposes of measuring relative business performance, the Committee chose the 16 apparel and/or footwear companies with which VF competes most for a share of consumer spending. Not all of the companies in the Performance Peer Set meet the size criteria (revenue and market capitalization) used in selecting the Compensation Peer Group as described on page 52, and are therefore excluded from the Compensation Peer Group on that basis.

Payout under the plan is calculated as follows:

The participant’s target number of PRSUs is multiplied by the payout percentage corresponding to the level of achievement against the three-year performance goals established at the beginning of the three-year performance cycle by the Committee (between 0% and 200% of the participant’s target award). The second component, a three-year Gross Margin Rate Improvement target, modifies performance by a maximum additional 25% or a maximum reduction of 25% on a straight-line interpolated basis.

As a result of including this growth performance metric modifier, actual payouts may range from 0% to 225% of the targeted award. An additional number of shares equal to the dollar value of the dividends that would have accrued (without compounding) are added to the shares subject to the payout.

 

46    /    VF Corporation 2024 Proxy Statement


EXECUTIVE COMPENSATION

 

In May 2024, in determining the results for the fiscal 2022-2024 performance period, the Committee considered achievement against the three-year performance goals (above) that were established in May 2021 for the performance cycle. VF’s Revenue growth for the performance period relative to the Performance Peer Set was below the 25th percentile of the Performance Peer Set, VF’s TSR for the performance period was below the 25th percentile of the S&P 500 Consumer Discretionary Index companies, and the Gross Margin Rate Improvement rate was below the threshold growth rate, resulting in a zero final payout.

 

 

LOGO

Fiscal 2023-2025 and Fiscal 2024-2026 Performance Based Awards

For fiscal 2023 and fiscal 2024, the Committee established the following three-year performance goals for the LTIP based on VF’s financial performance metrics as well as a relative performance metric to further align executive compensation with shareholder value creation.

 

FY2023-2025 AND FY2024-2026 PERFORMANCE GOALS    WEIGHTING    RATIONALE

3-Year Revenue CAGR

   50%    Metric that focuses on accelerated top-line growth and enhanced shareholder returns

3-Year Gross Margin Percentage Expansion

   50%    Metric used to measure revenue growth and equity of VF’s brands

Payout under the fiscal 2023-2025 and fiscal 2024-2026 award cycles is calculated as follows:

The participant’s target number of PRSUs is multiplied by the payout percentage corresponding to the level of achievement against the three-year performance goals established at the beginning of the three-year performance cycle by the Committee

 

VF Corporation 2024 Proxy Statement    /    47


EXECUTIVE COMPENSATION

 

(between 0% and 200% of the participant’s target award). The second component, a relative performance metric, will be based on VF’s TSR, as compared to the TSR generated by the S&P 500 Consumer Discretionary Index companies during the applicable three-year period. At the end of the three-year performance period, the payout for each participant will:

 

(i)

remain unchanged if VF’s TSR is between the 25th and 75th percentile of TSR of the S&P 500 Consumer Discretionary Index companies over the period,

 

(ii)

increase in the amount of 25% of the participant’s target award if VF’s TSR is greater than or equal to the 75th percentile of TSR of the S&P 500 Consumer Discretionary Index companies over the period, or

 

(iii)

decrease in the amount of 25% of the participant’s target award if VF’s TSR is equal to or below the 25th percentile of TSR of the S&P 500 Consumer Discretionary Index companies over the period.

 

 

LOGO

 

(1)

Results will be calculated based on a straight-line interpolation between Threshold/Target/Maximum.

 

(2)

The payout will be modified as described above.

As a result of including this modifier, actual payouts may range from 0% to 225% of the targeted award. An additional number of shares equal to the dollar value of the dividends that would have accrued (without compounding) are added to the shares subject to the payout.

The PRSU target award amounts made to the NEOs for the fiscal 2024-2026 performance periods are set forth in the 2024 Grants of Plan-Based Awards Table below. The grant-date fair value of the PRSU target awards for the three-year performance period beginning in each of fiscal 2022, fiscal 2023 and fiscal 2024 is reflected in the Stock Awards column of the Summary Compensation Table below.

STOCK OPTIONS

Stock options awarded under the 1996 Stock Compensation Plan, as amended and restated (the “Stock Plan”), are intended to align executives’ and shareholders’ interests and focus executives on attainment of VF’s long-term goals. Stock options provide executives with the opportunity to acquire an equity interest in VF and to share in the appreciation of the value of the stock. They also provide a long-term incentive for the executive to remain with VF and promote shareholder returns. The Committee determines a value of options awarded to NEOs as a component of the target total direct compensation.

Non-qualified stock options have a term of not greater than ten years and become exercisable not less than one year after the date of grant. Options are exercisable only so long as the option holder remains an employee of VF or its subsidiaries, except that, subject to earlier expiration of the option term, and to the specific terms and definitions contained in the Stock Plan, options generally remain exercisable for the period severance payments are made (if any) in the case of involuntary termination of employment, and for 36 months after death, retirement or termination of employment due to disability, provided that such continued vesting after retirement requires that the employee was employed by VF on the last day of the fiscal year in which the

 

48    /    VF Corporation 2024 Proxy Statement


EXECUTIVE COMPENSATION

 

option was granted, as well as compliance with restrictive covenants in the event of retirement. In addition, in accordance with certain executives’ Change-in-Control Agreements described below, upon an executive’s qualifying termination of employment following a change in control of VF, any unvested options are accelerated and become exercisable by the executive.

RETENTION AND SPECIAL AWARDS

Retention awards and special awards of restricted stock or RSUs are made by the Committee from time to time to attract key executives, particularly to compensate for forfeited awards from prior employment, and to encourage key employees in critical roles to remain engaged and employed with VF during challenging and uncertain times. Awards of restricted stock or RSUs for retention purposes under the Stock Plan are not part of regular annual compensation and are not treated as part of total direct compensation. The Committee is committed to using retention and special awards sparingly, and only after thoughtful consideration of the circumstances, including the criticality of the key employee, the retentive value of the employee’s outstanding equity awards, and a fulsome review of all other regular compensation actions that are available to the Committee.

On August 4, 2023, Mr. Darrell was granted a special award of 77,240 RSUs and 262,208 stock options. This special award will vest 50% on the first anniversary of the Appointment Date and 50% on the second anniversary of the Appointment Date, so long as he remains employed by VF until the applicable vesting date. In addition, this award would vest in full if his employment is terminated due to an involuntary termination or due to his death or disability. This special award was made to compensate Mr. Darrell for awards that he forfeited from his prior employer as a result of his decision to join VF as President and CEO.

On November 2, 2023, Mr. Hyder was granted a special award of 428,266 RSUs, which will cliff-vest on the third anniversary of the grant date, so long as he remains employed by VF until the vesting date (except that a pro rata portion of the award would vest if his employment is terminated due to an involuntary termination or due to his death or disability). This special award was made to compensate Mr. Hyder for awards that he forfeited from his prior employer as a result of his decision to join VF as Executive Vice President and Chief People Officer.

On November 2, 2023, following consultation with the Committee’s independent consultant and the CEO, and in recognition of his promotion to the role of Chief Commercial Officer, which includes increased responsibility over a key part of VF’s transformation of its global commercial engine and leadership for all regions, including Americas, EMEA and APAC, Mr. Scabbia Guerrini was granted an award of 178,444 RSUs which will cliff-vest on the second anniversary of the grant date, so long as he remains employed by VF until the vesting date (except that a pro rata portion of the award would vest if his employment is terminated due to an involuntary termination or due to his death or disability). The size of the special RSU award was determined by the Committee following consideration of compensation data from VF’s Compensation Peer Group presented by the Committee’s independent compensation consultant, as well as the Committee’s assessment of Mr. Scabbia Guerrini’s scope of accountability, relative importance to VF’s long-term strategy and the retentive power of the executive’s aggregate unvested equity awards.

TWO-YEAR CASH-BASED PERFORMANCE AWARDS

On May 15, 2023, the Committee approved two-year cash-based performance awards for Messrs. Scabbia Guerrini and Bailey with a target value of $1,500,000 and $1,000,000, respectively. The awards have a two-year cumulative performance period of fiscal 2024 and fiscal 2025 based on APAC and Outdoor Emerging Brands goals for Mr. Scabbia Guerrini and Global Vans goals for Mr. Bailey. These awards are intended to incentivize Messrs. Scabbia Guerrini and Bailey for driving growth of key VF brands and regions which are fundamental to VF’s strategy for growth. The applicable awards will vest at the end of fiscal 2025 based on achievement of performance targets, so long as Messrs. Scabbia Guerrini and Bailey remain employed by VF on the last business day of fiscal 2025, respectively.

CASH SIGN-ON AWARDS

Cash sign-on awards are deployed in rare circumstances by the Committee to attract and compensate key executives to join VF and to compensate for incentives which they forfeit as a result of terminating their prior employment. These sign-on awards are used sparingly and paid over time. The Committee approved a $500,000 sign-on bonus to attract Ms. Otto to join VF. The first installment of $250,000 was paid to Ms. Otto shortly following her start date, and the second installment of $250,000 was paid to Ms. Otto within 30 days of the anniversary of her start date.

RETIREMENT AND BENEFIT PROGRAMS

The Committee believes that retirement and other benefits are important components of competitive compensation packages necessary to attract and retain qualified senior executives. The Committee reviews the amounts of the benefits annually along

 

VF Corporation 2024 Proxy Statement    /    49


EXECUTIVE COMPENSATION

 

with other compensation components. However, the benefits do not affect the decisions the Committee makes regarding other compensation components, which are generally structured to achieve VF’s short-term and long-term financial objectives.

Pension Benefits VF sponsors and maintains the VF Corporation Pension Plan (the “Pension Plan”), a tax-qualified defined benefit plan that covers most of VF’s U.S.-based employees who were employed by VF on or before December 31, 2004, including Mr. Puckett. The purpose of the Pension Plan is to provide retirement benefits for those employees who qualify for such benefits under the provisions of the Pension Plan. The Pension Plan is discussed in further detail under the caption “Pension Benefits” within the “Executive Compensation” section. The Pension Plan was closed to new participants at the end of 2004. Effective December 31, 2018, the Pension Plan ceased to recognize any future service performance and any eligible compensation paid for purposes of calculating participant accrued benefits under the Pension Plan (i.e., no additional benefits accrue after such date). As of December 31, 2018, Mr. Puckett was the only NEO who participated in the Pension Plan, and none of our other NEOs have ever participated in the Pension Plan.

Supplemental Executive Retirement Plan (“SERP”) – Mr. Puckett participates in the SERP, which is an unfunded, nonqualified plan for eligible participants primarily designed to restore benefits lost under the Pension Plan due to the maximum legal limit of pension benefits imposed under the Employee Retirement Income Security Act of 1974 (“ERISA”) and the Internal Revenue Code (the “Code”). The SERP was closed to new participants at the end of 2004.

Effective December 31, 2018, the SERP ceased to recognize any future service performance and any eligible compensation paid for purposes of calculating participant accrued benefits under the SERP (i.e., no additional benefits accrue after such date). As of December 31, 2018, Mr. Puckett was the only NEO who participated in the SERP, and none of our other NEOs have ever participated in the SERP.

401k Plan – During fiscal 2024, U.S.-based NEOs were permitted to participate in the VF Retirement Savings Plan (the “401k Plan”). The 401k Plan is a broad-based tax-qualified defined contribution plan available to most U.S.-based employees of VF. The 401k Plan is described in further detail under the caption “Nonqualified Deferred Compensation” within the “Executive Compensation” section.

Nonqualified Deferred Compensation – VF’s U.S.-based senior executives, including the U.S.-based NEOs, are permitted to defer compensation and receive a limited amount of matching credits under the VF Corporation Executive Deferred Savings Plan. This plan enables executives to save for retirement on a tax-deferred basis. Nonqualified deferred compensation is discussed in further detail under the caption “Nonqualified Deferred Compensation” within the “Executive Compensation” section.

Mr. Scabbia Guerrini, who is not a U.S. resident, does not participate in VF’s Pension Plan, SERP, 401k Plan or Executive Deferred Savings Plan. His benefits are described in footnote 4 to the 2024 Pension Benefits Table within the “Executive Compensation” section.

Employee Benefits and Perquisites – VF provides a number of benefit plans to all eligible employees, including the NEOs. These benefits include programs such as medical, dental, life insurance and short- and long-term disability coverage and a merchandise discount on most VF products. We provide limited perquisites to our NEOs and generally do not view them as a significant element of our compensation program. NEOs are eligible for financial counseling, tax preparation services and an annual executive physical. Due to the temporary nature of Mr. Dorer’s appointment as our Interim CEO during fiscal 2024, the Committee approved the use of VF’s aircraft and corporate housing by Mr. Dorer which allowed him to commute between his home in California to our headquarters in Denver. Our current CEO was provided with limited personal use of our aircraft, however, we determined to wind down the Corporate Aviation function in 2024. The incremental cost to provide this discontinued benefit, as well as the other benefits described above, are included in the “All Other Compensation” column of the Summary Compensation Table below.

 

50    /    VF Corporation 2024 Proxy Statement


EXECUTIVE COMPENSATION

 

The Compensation Process

Compensation Decision-Making Process – Roles and Responsibilities

 

 

 

THE TALENT AND COMPENSATION COMMITTEE

 

 

VF’s Talent and Compensation Committee is composed entirely of independent directors. The Committee annually reviews all components of the compensation program to confirm that they are necessary and appropriate to promote VF’s strategic objectives while considering the competitive marketplace for executive talent. In addition, pertaining to their compensation related roles and responsibilities, the Committee:

 

   

  Reviews and approves VF’s goals and objectives relative to the Chief Executive Officer’s compensation, sets his or her compensation levels and formulates his or her compensation package

 

  Annually reviews the performance of the Chief Executive Officer and reviews the evaluations of the other NEOs

 

  Reviews and approves the ongoing compensation packages for the other NEOs (including base salary, annual and long-term incentives), ensuring a significant portion is performance-based

 

  Approves annual and long-term incentive award payouts based on performance achieved relative to the pre-established performance targets

 

  Confirms that total compensation paid to each executive officer is appropriate based on comparing the Company’s financial performance relative to the peer group as measured by financial metrics including total shareholder returns and operating performance

 

  Reviews and establishes the peer group companies used as a reference to compare Company performance and executive officer compensation

  

  Continually monitors external compensation practices that meet high governance standards and considers their implementation as appropriate – receives regular reports on such practices from its independent compensation consultant, reviews the analysis of the program by the leading proxy voting advisory firms, and receives feedback from VF shareholders through VF’s investor relations department

 

  Considers the results of the vote by VF shareholders on the annual advisory “say-on-pay” proposal, along with feedback from related engagement, in connection with the discharge of its responsibilities

 

  Reviews and approves executive compensation policies, such as share ownership requirements and prohibitions against pledging and hedging of VF shares

 

  Performs Total Compensation Review to understand the amounts of all elements of the executives’ compensation

 

  Annually reviews the dollar value to the executives and the cost to VF of all perquisites and other benefits, payout obligations under the Pension Plan and the SERP, aggregate balances under VF’s deferred compensation plans, and projected payout levels under several termination-of-employment scenarios, including termination with and without cause and termination after a change in control of VF

 

 

 

THE INDEPENDENT COMMITTEE CONSULTANT

 

 

The Committee retained Meridian Compensation Partners, LLC as its independent compensation consultant to assist the Committee in accomplishing its objectives for fiscal 2024. Meridian is independent of VF, having no relationship with VF other than providing advisory services to the Committee. In reviewing Meridian’s independence, the Committee has considered the six factor test prescribed under NYSE rules. The Committee has sole authority to retain or terminate the service of its compensation consultant and to establish the fees to be paid to the consultant.

 

   

  At the Committee’s instruction, independently prepare an analysis of compensation data relating to all NEOs

 

  At the Committee’s request, a representative of the independent consultant attended all meetings and executive sessions of the Committee in fiscal 2024

  

  Advises the Committee on current executive compensation practices that meet high governance standards, as well as current market trends, regulatory issues and developments related to executive compensation and director compensation

 

  Advises the Committee on the relationship between Chief Executive Officer pay and performance

 

 

VF Corporation 2024 Proxy Statement    /    51


EXECUTIVE COMPENSATION

 

 

 

VF MANAGEMENT

 

 

As requested by the Committee, management is responsible for providing the independent consultant with information to facilitate its role in advising the Committee and preparing information for each Committee meeting.

 

   

  The Chief Executive Officer and either the Executive Vice President, Chief People Officer or Vice President, Total Rewards generally attend Committee meetings, except the executive sessions that are held as part of each meeting

 

  Work with the Committee Chair to prepare the agenda for each meeting

 

  The Chief Executive Officer makes recommendations to the Committee regarding compensation for NEOs (other than himself or herself)

 

  The Chief Executive Officer provides the Committee with a self-assessment based on achievement of the agreed-upon objectives and other leadership accomplishments

 

  

  Provide information on VF’s strategic objectives to the Committee and make recommendations to the Committee regarding business performance targets and objectives for all senior executives including the Chief Executive Officer

 

  In consultation with the independent consultant, recommend for the Committee’s consideration the Peer Group whose compensation data is used by the Committee, based on management’s knowledge of the publicly traded companies with which VF is most likely to compete for top executives

COMPETITIVE COMPENSATION TARGETS AND THE ROLE OF THE PEER GROUP

The Committee’s consultant and management each independently utilized the Peer Group Data to assist in establishing compensation targets for fiscal 2024.

 

 

The Peer Group Data was compiled utilizing publicly reported salary and go-forward salary levels and target levels of performance-based compensation available as of February 2023.

 

 

The Committee’s consultant utilized all data to recommend compensation targets for the Chief Executive Officer, and the Chief Executive Officer utilized the data to recommend compensation targets for the other NEOs.

In addition, the Committee utilizes the Peer Group to evaluate whether executive officer pay levels are reasonable on a relative basis.

PEER GROUP

The Committee primarily identifies companies that are of comparable size (based on revenue and market capitalization), and meet a majority of several criteria, such as:

 

 

having significant (greater than 30%) non-US revenue,

 

 

having similar products and/or customers,

 

 

having multiple brands (excluding licensed brands to the extent possible),

 

 

considering VF as a compensation peer,

 

 

being a frequent peer of peers being listed as a compensation peer in at least four other current peer companies, and

 

 

being a 2023 peer company identified by ISS, a leading independent proxy advisory firm.

 

52    /    VF Corporation 2024 Proxy Statement


EXECUTIVE COMPENSATION

 

The Committee reviewed the composition of the fiscal 2023 Peer Group and determined to make no changes to the Peer Group for fiscal 2024. The fiscal 2024 Peer Group constituent companies are grouped into the following business types:

 

 

LOGO

The Committee sets target total direct compensation (base salary, target annual cash incentive awards and target annual long-term equity incentive award values) for senior executives generally around the median of the Peer Group Data, with targeted rigorous performance goals established by the Committee and the expectation that high performance results in upper quartile rewards. For fiscal 2024, the target total direct compensation was generally set in a reasonable range around the median of the Peer Group for each NEO.

Positioning total compensation at median is intended to retain top talent at a reasonable cost to VF as indicated by the available data, as well as to recognize each NEO’s relative experience to perform in his or her role. The Committee considers the scope of the executive’s duties, the executive’s experience in his or her role and individual performance relative to his or her peers to establish the appropriate point within that range of market data, or outside the range under circumstances that justify a deviation. The Committee also considers historical compensation levels, relative compensation levels among VF’s senior executives, and VF’s corporate performance as compared to the performance of companies in the Peer Group. The Committee generally allocates between total cash compensation and equity compensation in a way intended to be competitive with the Peer Group. The Committee balances the elements of total direct compensation in this process.

OTHER COMPENSATION POLICIES AND PRACTICES

Executive Stock Ownership Guidelines

It is VF’s policy to strongly encourage stock ownership by VF senior management. This policy closely aligns the interests of management with those of shareholders. Senior executives are subject to share ownership guidelines that require them to accumulate, over a five-year period, and then retain, shares of VF Common Stock having a market value ranging from two to six times current annual base salary, depending upon the position. The Chief Executive Officer, the other NEOs, and other senior executives are required to accumulate VF Common Stock having market values as follows:

Stock Ownership Guidelines

 

OFFICER   VF COMMON STOCK HAVING A MARKET VALUE OF
President and Chief Executive Officer   Six times annual base salary
Chief Financial Officer and Other NEOs   Three times annual base salary
Other Senior Executives   Two times annual base salary

An executive has five years to reach the target. If an executive’s guideline ownership level increases because of a tier change or salary increase, a new five-year period to achieve the incremental guideline ownership level begins with each such change. Once achieved, the ownership of the guideline amount should be maintained for as long as the executive is subject to the guideline.

 

VF Corporation 2024 Proxy Statement    /    53


EXECUTIVE COMPENSATION

 

Credit will be given for direct holdings by the executive or an immediate family member residing in the same household and the 401k Plan. No credit will be given for restricted stock, restricted stock units, or shares of stock beneficially owned by someone other than the executive or immediate family member residing in the same household, unexercised stock options, or other similar forms of ownership of stock. Shares held in trust are reviewed for credit by the Committee. Until a senior executive has met the targeted ownership level, whenever he or she exercises a stock option he or she must retain shares equal to 50% of the after-tax value of each option exercised; 50% of the after-tax vested time-vested restricted stock units; and 50% of the after-tax vested performance-based restricted stock units. As of March 30, 2024, Messrs. Scabbia Guerrini, Hyder and Bailey have met the guideline, while Messrs. Darrell and Puckett and Ms. Otto have not, but are still within the five-year period to achieve the guideline ownership level. At the time the Board appointed Mr. Dorer as Interim CEO in fiscal 2023, the Committee determined that Mr. Dorer would remain subject to the guideline ownership level applicable to non-employee directors, which guideline Mr. Dorer has met as of March 30, 2024.

Change-in-Control Agreements

VF has entered into Change-in-Control Agreements (the “Agreements”) with certain VF senior executives, including all NEOs other than Mr. Dorer, that provide the executives with certain severance benefits in the event their employment with VF is terminated by VF or by the executive for good reason, as defined in the Agreements, subsequent to a change in control of VF. The Agreements are designed to reinforce and encourage the continued attention and dedication of such executives to their assigned duties without distraction in the face of the potentially disturbing circumstances arising from the possibility of a change in control of VF. VF believes that change-in-control arrangements are an important component of a competitive compensation package necessary to attract and retain qualified senior executives. The Agreements are described and quantified below in the “Potential Payments Upon Change in Control, Retirement or Termination of Employment” section.

Total payments to be made to an executive in the event of termination of employment upon a change in control of VF may constitute excess “parachute payments” (as that term is defined in the Code). During 2011, the Committee eliminated the gross up feature.

Under the terms of the Agreements, the executives would also be entitled to supplemental benefits, such as accelerated rights to exercise stock options, accelerated lapse of restrictions on restricted stock and restricted stock units, lump sum payments under the SERP, and continued life and medical insurance for specified periods after qualifying termination. Upon a change in control of VF, VF would also pay all reasonable legal fees and related expenses incurred by the executive as a result of the termination of his or her employment or in obtaining or enforcing any right or benefit provided by the Agreements.

Policies and Practices Related to the Grant of Certain Equity Awards

Our policy is to not grant stock options or similar awards in anticipation of the release of material nonpublic information that is likely to result in changes to the price of our common stock, such as a significant positive or negative earnings announcement, and not time the public release of such information based on stock option grant dates. In addition, it is our policy to not grant stock options or similar awards during periods in which there is material nonpublic information about VF, including (i) during “blackout” periods or outside a “trading window” established in connection with the public release of earnings information under our insider trading policy or (ii) at any time during the four business days prior to or the one business day following an earnings announcement. These restrictions do not apply to RSUs or other types of equity awards that do not include an exercise price related to the market price of our common stock on the date of grant.

Our NEOs are not permitted to choose the grant date for their individual stock option grants. In fiscal 2024, stock option grants to our employees, including our NEOs, and our directors are generally made at a meeting of the Committee that is held during the first quarter of each fiscal year, and the stock option grants generally are not effective until the third business day following the earnings announcement.

 

54    /    VF Corporation 2024 Proxy Statement


EXECUTIVE COMPENSATION

 

Policy for the Recovery of Awards or Payments in the Event of Financial Restatement

The Board of Directors has adopted a policy for the recovery of cash and equity performance-based compensation from executives (these are generally referred to as “recoupment” or “clawback” policies). The policy provides that the Board may require an executive to forfeit a performance-based award or repay performance-based compensation if VF is required to prepare an accounting restatement as a result of misconduct, if such executive knowingly caused or failed to prevent such misconduct. The award agreements for stock options and PRSUs under the Stock Plan include provisions respecting such recovery, as does the AIP. In accordance with SEC rules and NYSE listing standards, we have a separate clawback policy that provides for the recovery of excess incentive-based compensation from covered officers in the event we are required to prepare a restatement of our consolidated financial statements, as described immediately below.

Policy for the Recovery of Erroneously Awarded Compensation

In October 2023, the Committee adopted a policy requiring forfeiture of incentive-based compensation that is granted, earned, or vested based wholly or in part upon the attainment of a financial reporting measure, in the event of certain required accounting restatements, pursuant to Section 10D of the Exchange Act, Rule 10D-1 promulgated thereunder and Section 303A.14 of the NYSE Listed Company Manual. The policy requires that any incentive compensation (including both cash and equity compensation) paid to any current or former executive officer is subject to recoupment if:

 

 

the incentive compensation was calculated based on financial statements that were required to be restated due to material noncompliance with financial reporting requirements, without regard to any fault or misconduct; and

 

 

that noncompliance resulted in overpayment of the incentive compensation within the three fiscal years preceding the date the restatement was required.

Policy Regarding Hedging or Pledging of VF Common Stock

The Board of Directors has adopted a policy prohibiting VF’s directors, executive officers named in this proxy statement and certain other executives from engaging in transactions in derivative securities (including puts, calls, collars, forward contracts, equity swaps, exchange funds and the like) relating to VF securities (whether granted to the director or executive as part of the compensation of the director or executive or held, directly or indirectly, by the director or executive), transactions “hedging” the risk of ownership of VF securities and short sales of VF securities. In addition, VF’s directors, NEOs and certain other executives are prohibited from holding VF securities in margin accounts or pledging VF securities as collateral for loans.

Tax Considerations

Section 162(m) of the Code generally limits the deductibility by VF for Federal income tax purposes of annual compensation in excess of $1 million paid to certain executive officers, subject to a transition rule for compensation payable pursuant to a written binding contract that was in effect on November 2, 2017, that is not materially modified after that date. When designing VF’s executive compensation programs, the Committee believes that it needs to consider all relevant factors that attract, retain and reward talent. The Committee has not adopted a policy requiring all compensation to be tax-deductible. Therefore, the Committee will continue to maintain the flexibility to award compensation that may not be tax-deductible. In addition, the Committee reserves the right to modify compensation that was initially intended to be exempt from Section 162(m) if it determines that such modifications are consistent with VF’s business needs.

 

 

 

COMPENSATION COMMITTEE REPORT

 

The Compensation Committee has reviewed and discussed the Compensation Discussion and Analysis with management and the Committee’s independent compensation consultant. Based on the foregoing review and discussions, the Compensation Committee recommended to the Board of Directors that the Compensation Discussion and Analysis be included in this proxy statement and VF’s Annual Report on Form 10-K for the fiscal year ended March 30, 2024.

 

Juliana L. Chugg, Chair

Benno Dorer

Trevor A. Edwards

Mark S. Hoplamazian

Laura W. Lang

Matthew J. Shattock

 

 

VF Corporation 2024 Proxy Statement    /    55


EXECUTIVE COMPENSATION

 

Summary Compensation Table

The following table sets forth all compensation paid or awarded to our NEOs during fiscal year 2024 (“fiscal 2024”), fiscal year 2023 (“fiscal 2023”) and fiscal year 2022 (“fiscal 2022”). Totals may not add up due to rounding.

 

NAME AND

PRINCIPAL POSITION

  YEAR   SALARY
($)(1)
  BONUS
($)(2)
  STOCK
AWARDS
($)(3)
  OPTION
AWARDS
($)(4)
  NON-EQUITY
INCENTIVE
PLAN
COMPENSATION
($)(5)
 

CHANGE IN
PENSION
VALUE AND
NONQUALIFIED
DEFERRED
COMPENSATION
EARNINGS

($)(6)

 

ALL OTHER
COMPENSATION

($)(7)

 

TOTAL

($)

Bracken Darrell,(8)
President and Chief
Executive Officer
      2024     $ 919,945     $ -0-     $ 6,456,280     $ 6,020,284     $ -0-     $ -0-     $ 138,890     $ 13,535,399
Matthew Puckett,(9)
Executive Vice President
and Chief Financial Officer
     

2024

2023

2022


     

700,000

700,000

579,058


     

-0-
-0-
-0-


     

1,121,461

1,076,333

1,037,661


     

1,099,876

1,000,656

901,768


     

-0-
-0-
647,117


     

1,200
-0-
-0-


     

47,878

89,214

60,536


     

2,970,415

2,866,203

3,226,140


Martino Scabbia Guerrini,(1)
Executive Vice President
Chief Commercial Officer
and President, Emerging
Brands
     

2024

2023

2022


     

907,583

764,224

739,789


     

-0-
-0-
-0-


     

3,876,325

3,345,435

3,385,587


     

1,349,846

1,250,816

1,252,461


     

-0-
134,198
800,157


     

155,931

132,462

127,818


     

33,878

31,406

32,664


     

6,323,563

5,658,541

6,338,475


Nicole Otto,(10)
Global Brand President,
The North Face
     

2024

2023


     

625,000

522,260


     

250,000

250,000


     

1,019,511

3,563,126


     

999,885

1,000,656


     
-0-
99,438

     
-0-
-0-

     

53,955

48,791


     

2,948,351

5,484,271


Brent Hyder,(11)
Executive Vice President,
Chief People Officer
      2024       399,727       -0-       6,456,023       570,931       -0-       -0-       8,754       7,435,435
Kevin Bailey,(12)
Executive Vice President and Chief Transformation Officer
     

2024

2023

2022


     

700,000

700,000

630,000


     

-0-
-0-
-0-


     

1,376,325

2,153,079

1,441,087


     

1,349,846

1,350,878

1,252,461


     

-0-
-0-
569,520


     

-0-
-0-
-0-


     

50,700

141,674

86,494


     

3,476,871

4,345,631

3,979,562


Benno Dorer,(13)
Former Interim President
and Chief Executive Officer
     

2024

2023


     

383,607

427,397


     
300,000
-0-

     

660,766

2,000,001


     
-0-
-0-

     
-0-
-0-

     
-0-
-0-

     

627,568

610,168


     

1,971,941

3,037,566


 

(1)

The cash compensation for Mr. Scabbia Guerrini is paid in Swiss francs. His cash compensation was converted into U.S. dollars at the average daily exchange rate for each respective period, as follows: in fiscal 2022, 1.0888 U.S. dollars to the Swiss franc, in fiscal 2023, 1.0469 U.S. dollars to the Swiss franc and in fiscal 2024, 1.1293 U.S. dollars to the Swiss franc.

 

(2)

Ms. Otto received a cash sign-on bonus of $500,000, payable in two installments. The first $250,000 was paid within 30 days of her start date (in fiscal 2023) and the second installment of $250,000 was paid after the one-year anniversary of her start date (in fiscal 2024). Mr. Dorer received a completion bonus of $300,000 in recognition of his performance and accomplishments as Interim President and CEO, which was paid in July 2023.

 

(3)

The amounts shown for the restricted stock units in this column include the aggregate grant date fair value of the restricted stock unit awards computed in accordance with FASB ASC Topic 718. The valuation assumptions used are summarized in Note 19 to VF’s consolidated financial statements included in its Annual Report on Form 10-K for the year ended March 30, 2024. Awards of performance-based restricted stock units (“PRSUs”) for the three-year performance periods of 2022 through 2024, 2023 through 2025 and 2024 through 2026 were made to the named executive officers in 2021, 2022 and 2023, respectively, under the Long-Term Incentive Plan generally described in footnote 3 to the 2024 Grants of Plan-Based Awards Table below. The grant date fair value of the PRSUs granted in fiscal 2024 is the sum of two separate valuations, the larger portion being the target payout based on the probable outcome of financial performance goals and the remaining portion being the fair value of the awards based on relative total shareholder return. To calculate this, we (i) multiply the average of the high and the low price of VF Common Stock on the date of the award ($17.95) by the target number of PRSUs to determine the portion of fair value based on the financial performance goal, and (ii) use a Monte Carlo simulated fair value to determine the portion of fair value based on relative total shareholder return ($0.35 per PRSU at target). Assuming achievement of the financial performance goals at the maximum level, the grant date fair value of the PRSU awards granted in 2023 with respect to fiscal 2024 compensation would have been as follows: Mr. Darrell: $9,824,815; Mr. Puckett, $2,221,473; Mr. Bailey, $2,726,326; Mr. Scabbia Guerrini, $2,726,326; Ms. Otto, $2,019,524; and Mr. Hyder, $900,918 (these amounts include the relative total shareholder return portion of grant date fair value, but that portion of fair value is not based on an assumed probable level of performance so does not change when fair value is shown assuming maximum performance). Dividend equivalents (without compounding) accrue on these PRSUs subject to the same performance-based vesting requirements as apply to the PRSUs. The amount for Mr. Darrell includes a make-whole equity award of 77,240 RSUs, 50% of which RSUs will vest on July 17, 2024 and 50% of which RSUs will vest on July 17, 2025, subject to continued employment through such date. The fair value of the RSUs was calculated by multiplying the average of the high and the low price of VF Common Stock on the date of the award ($19.42) by the number of RSUs granted. The amount for Mr. Scabbia Guerrini also includes a promotion-based award of 178,444 RSUs, which will cliff-vest 100% on the second anniversary of the grant date, subject to continued employment through such date. The fair value of the RSUs was calculated by multiplying the average of the high and the low price of VF Common Stock on the date of the award ($14.01) by the number of RSUs granted. The amount for Mr. Hyder also includes a special award in connection with his appointment to Executive Vice President and Chief

 

56    /    VF Corporation 2024 Proxy Statement


EXECUTIVE COMPENSATION

 

  People Officer of 428,266 RSUs, which will cliff-vest 100% on the third anniversary of the grant date, subject to continued employment through such date. The fair value of the RSUs was calculated by multiplying the average of the high and the low price of VF Common Stock on the date of the award ($14.01) by the number of RSUs granted. The amount for Mr. Dorer includes an award of 33,990 RSUs, which fully vested on July 14, 2023. The fair value of the RSUs was calculated by multiplying the average of the high and the low price of VF Common Stock on the date of the award ($19.44) by the number of RSUs granted. The award was originally granted in fiscal 2023 in connection with Mr. Dorer’s employment as Interim President and CEO. As the original vesting condition changed from pro-rata vesting to full vesting upon his resignation as Interim President and CEO, the award was modified and resulted in a new grant for accounting and disclosure purposes. Vesting, forfeiture and other terms of these awards are described in the Compensation Discussion and Analysis above.

 

For a discussion of the performance goals applicable to the PRSU awards, as well as vesting, forfeiture and other terms, see the Compensation Discussion and Analysis above.

 

(4)

Options to purchase shares of VF Common Stock are granted under the Stock Plan. The terms of options granted under the Stock Plan are described in footnote 1 to the Outstanding Equity Awards at Fiscal Year-End 2024 table below. The values of the option awards in this column are the aggregate grant date fair value computed in accordance with FASB ASC Topic 718 and were estimated using a lattice option-pricing model, which incorporates a range of assumptions for inputs between the grant date of the option and date of expiration. The valuation assumptions used and the resulting weighted average value of stock options granted during fiscal 2024 is summarized in Note 19 to VF’s consolidated financial statements included in its Annual Report on Form 10-K for the year ended March 30, 2024. The amount for Mr. Darrell includes a make-whole equity award of 262,208 stock options, 50% of which stock options will vest on July 17, 2024 and 50% of which stock options will vest on July 17, 2025, subject to continued employment through such date.

 

(5)

The amounts in this column represent cash awards earned under the AIP. The general operation of the AIP in fiscal 2024 is described in footnote 2 to the 2024 Grants of Plan-Based Awards table below. Mr. Dorer was not eligible to receive a fiscal 2024 AIP award due to the interim nature of his appointment.

 

(6)

The amounts reported in this column represent the aggregate change in the actuarial present value of the named executive officers’ accumulated benefits under all defined benefit and actuarial pension plans (including supplemental plans) in fiscal 2024, fiscal 2023, and fiscal 2022. In accordance with SEC rules and guidance, if the net change in actuarial present value of accumulated benefits was negative, as it was in fiscal 2022 and fiscal 2023, $0 is shown. Fiscal 2024 amounts in this column for Mr. Scabbia Guerrini were valued in Swiss francs and converted to U.S. dollars at the average daily exchange rate for fiscal 2024 of 1.1293 U.S. dollars to the Swiss franc. Messrs. Darrell, Dorer, Bailey and Hyder and Ms. Otto do not participate in the defined benefit plans. See “Pension Benefits” below for a detailed discussion of VF’s pension benefits.

 

(7)

This amount includes VF’s matching contribution under the VF Executive Deferred Savings Plan in fiscal 2024 as follows: Mr. Puckett, $22,200; Mr. Bailey, $22,200 and Ms. Otto, $38,666. For Messrs. Puckett and Bailey, the amount also includes VF’s payment of the cost of financial planning services and for Messrs. Bailey and Dorer, the amount includes VF’s payment of the cost of an annual physical. For Mr. Dorer, this amount includes a tax gross-up of $79 associated with the annual physical. This amount also includes VF’s matching contribution under the VF 401k Plan as follows: Mr. Darrell, $9,000; Mr. Puckett, $19,760; Mr. Bailey, $19,463; Ms. Otto, $15,288; Mr. Hyder, $8,615; and Mr. Dorer, $500. For Messrs. Puckett and Bailey, this amount also includes VF’s payment of the cost of tax preparation services in the amount of $1,500 and an associated tax gross-up of $603 for Mr. Puckett and $672 for Mr. Bailey. For Mr. Scabbia Guerrini, this amount includes a transportation allowance of $6,776 and a representation allowance of $27,103. Amounts in this column for Mr. Scabbia Guerrini were paid in Swiss francs and converted to U.S. dollars at the average daily exchange rate for fiscal 2024 of 1.1293 U.S. dollars to the Swiss franc. With respect to Mr. Dorer, this amount also includes the following compensation received as a non-employee director following his resignation as Interim CEO on July 16, 2023: (i) cash retainer fees of $88,599, (ii) an award of 3,545 RSUs (the amount in the column represents the grant date fair value of $68,844 computed in accordance with FASB ASC Topic 718); and (iii) an award of an option to purchase 11,124 shares of VF common stock (the amount in the column represents the grant date fair value of $63,852 computed in accordance with FASB ASC Topic 718). For Messrs. Bailey and Hyder, this amount includes a technology allowance of $300 for Mr. Bailey and $138 for Mr. Hyder. For Mr. Darrell, this amount includes $16,544 of expenses paid in connection with his relocation and an associated tax gross-up of $7,846. This amount includes personal use of company aircraft in fiscal 2024 by Mr. Darrell of $105,500 and Mr. Dorer of $365,000. The cost of the personal use of aircraft was calculated based on the aggregate incremental cost to VF based on an hourly charge for VF’s aircraft that includes fuel, maintenance, salaries, ramp fees and landing fees. Family members of executives and their invited guests occasionally fly on VF aircraft as additional passengers on business flights. In those cases, there is no aggregate incremental cost to VF for the family member or guest, although taxable income is imputed to the individual. VF’s corporate aviation function ceased operations in fiscal 2024. For Mr. Dorer, the amount includes corporate housing in Denver, Colorado near VF’s headquarters in the amount of $22,345 and an associated tax gross-up of $10,049. For Mr. Dorer, this amount includes a payout of accrued PTO of $5,000 following his resignation as Interim President and Chief Executive Officer.

 

(8)

Mr. Darrell was appointed as President and Chief Executive Officer effective July 17, 2023.

 

(9)

Mr. Puckett was appointed as Executive Vice President and Chief Financial Officer effective at the end of May 2021.

 

(10)

Ms. Otto was appointed as Global Brand President, The North Face effective May 31, 2022.

 

(11)

Mr. Hyder was appointed as Executive Vice President, Chief People Officer effective September 5, 2023.

 

(12)

Mr. Bailey was an expatriate on assignment in Hong Kong from February 2017 through July 2020 and received expatriate compensation and benefits that are available on the same basis to all U.S. employees on foreign assignments. VF’s tax equalization policy is designed to ensure that an international assignee’s income tax burden while on foreign assignment is approximately the same as the assignee’s home-based income tax, regardless of the assignment location. A final determination as to the exact amount of Mr. Bailey’s tax equalization payments for fiscal 2023 and fiscal 2024 will not be available until his calendar 2022 through calendar 2024 tax equalization settlements are finalized. As a result, VF may make tax equalization payments and adjustments at a later date. Mr. Bailey’s fiscal 2022 tax equalization was finalized and resulted in a payment made by Mr. Bailey to the Company.

 

(13)

Mr. Dorer served as Interim President and Chief Executive Officer from December 2, 2022 to July 16, 2023.

 

VF Corporation 2024 Proxy Statement    /    57


EXECUTIVE COMPENSATION

 

2024 Grants of Plan-Based Awards

The following table sets forth all grants of plan-based awards made to our NEOs during fiscal 2024. For further discussion regarding the grants, see the Compensation Discussion and Analysis section above.

 

NAME

 

 

DATE OF
BOARD
APPROVAL

OF

AWARDS(1)

 

 

GRANT
DATE OF
EQUITY
AWARDS(1)

 

 

 

ESTIMATED POSSIBLE PAYOUTS

UNDER NON-EQUITY INCENTIVE

PLAN AWARDS(2)

 

 

ESTIMATED FUTURE

PAYOUTS

UNDER EQUITY INCENTIVE

PLAN AWARDS(3)

 

ALL

OTHER
STOCK
AWARDS:
NUMBER OF
SHARES OF
STOCK
OR UNITS
(#)

 

 

ALL

OTHER
OPTION
AWARDS:
NUMBER OF
SECURITIES
UNDERLYING

OPTIONS

(#)

 

 

EXERCISE
OR BASE
PRICE OF
OPTION
AWARDS(1)
($/SH)

 

 

GRANT

DATE

FAIR

VALUE

OF STOCK

AND

OPTION

AWARDS

($)

 

 

THRESHOLD
($)

 

 

TARGET

($)

 

 

MAXIMUM
($)

 

 

THRESHOLD
(#)

 

 

TARGET
(#)

 

 

MAXIMUM
(#)

 

Mr. Darrell

      6/16/2023      

 

 

 

 

 

    $  -0-     $ 1,609,904       $3,219,808      

 

 

 

 

 

     

 

 

 

 

 

     

 

 

 

 

 

     

 

 

 

 

 

     

 

 

 

 

 

     

 

 

 

 

 

     

 

 

 

 

 

      6/16/2023       8/4/2023      

 

 

 

 

 

     

 

 

 

 

 

     

 

 

 

 

 

      -0-       250,697       564,068      

 

 

 

 

 

     

 

 

 

 

 

     

 

 

 

 

 

    $ 4,956,280 (5) 
      6/16/2023       8/4/2023